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Job description

In the Marketing team, we focus on supporting the strategic and revenue growth priorities of first direct bank by delivering fair outcomes for our customers. We do this by understanding our customers and identifying, developing and delivering marketing strategies, campaigns and activities that support and strengthen our customer relationships and brand, to drive revenue and increase customer satisfaction/value in line with our targets and objectives.

Your responsibilities will include:

• supporting with the creation and scheduling of content throughout our social platforms

• end to end delivery of all social media and content marketing campaign activity

• ensuring all marketing communication, activity and content is aligned to our brand and consistent across all channels, is fit for channel and can ladder back to our brand purpose

• supporting brand and digital sales across multiple channels.

• working with business stakeholders to help promote and define the role of marketing and coms strategy

• creating compelling agency briefs, with clear objectives and targets

• ensuring Marketing Insight & Effectiveness learning from Post Implementation Reviews is incorporated into marketing briefs and campaign/activity development

• working effectively with segment and product teams to challenge and help drive relevant briefs delivering targeted and creative direct marketing

• providing regular campaign performance reporting to provide learning that can be used to optimise future activity

Requirements

The ideal candidate for this role will have:

• An understanding of key trends and areas of innovation which influence the way we interact and engage with our customers, stakeholders and audiences, across areas including: Meta, YouTube, TikTok, Snapchat, Twitter and any other emerging channels.

• experience in a relevant role eg social media and/or content marketing

• experience or knowledge of working with agencies

• an understanding of marketing and segmentation principals

• experience of supporting campaigns across multi-media and multiple channels

• excellent verbal and written communication skills

• experience working in a relevant market and/or context (a Financial Services background is desirable but not essential)

The base location for this role is Stourton (Leeds) but there may be some flexibility.

HSBC is committed to being an inclusive employer and providing an inclusive and accessible recruitment process for all. We will provide reasonable adjustments to remove any disadvantage to you being considered for this role. We are proud members of the Disability Confident Scheme, and will offer an interview to disabled candidates who meet the minimum criteria for the role. If you would like to receive any information in a different way or would like us to do anything differently to help you