Job description
MKTG, part of the Dentsu Group, is a global experiential marketing agency comprised of pioneers and practitioners of lifestyle marketing. We specialize in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment, live experiences, retail marketing, enterprise/business-to-business engagement and sponsorship marketing. One of the guiding principles upon which MKTG was founded is that our people matter – to the work we do and the environment we've built. We are committed to constantly evolving, refining and inventing innovative brand engagements through deeper understanding of how people think, work and live their lives. Visit MKTG for more information.
The Field Coach role is responsible for providing in-store and on-the-floor coaching for Field Managers and Brand Ambassadors focused on improving team performance and behaviors and maintaining a focus on sales/signup-led conversations.
Program Focus: The goal of the program is to educate consumers and promote membership sign-ups for a shopping delivery service offered by a popular retail brand. The Field Coach must personify the ultimate Brand Ambassador of the service and will travel across all program markets to share insights with field teams.
Traveling Role: The Field Coach will need to travel across all program markets (Continental USA) up to 80% of the time to visit field teams at various retail store locations during activation dates (typically weekends). The rest of the administrative aspect to the role can be completed remotely.
MAIN ROLE & RESPONSIBILITIES
- Work with and report to the Training Supervisor to share feedback on any training needs, and/or behavioral gaps within the field teams
- Fully learn and understand the training focuses and content, to ensure brand guidelines are being upheld by the team in-market
- Provide in-field post-onboarding coaching support for new markets
- Work with the Training Supervisor to collect field insights / performance data and utilize these findings to help guide future training strategies
- Help assess and monitor the effectiveness of in-field training initiatives against predefined metrics
- Assists with improvement of team performance with 1:1 behavioral-led coaching
- Maintain a deep understanding of the client’s services, its features and benefits and how this is integrated into conversations with customers
- Support Field Managers and Brand Ambassadors to connect authentically with customers, by following the core principles introduced during onboarding and other formal team trainings
- Remain immersed in any new training modules released by the Training Supervisor, and ensure a deep understanding of the content and how this is fed into coaching the team
- Focusing on proven coaching techniques, separately from training
- Actively look to improve coaching skillset, and share industry insights which may benefit the program
- Be on-site and in the field during active days, which typically include weekends
- Travel across the Continental US (travel needs will range but can be up to 80% of the time)
Pay Range: $50/hr - $75/hr
Avg. Weekly Hours: Range from 24 - 40 hrs/week, depending on travel/in-market visits
The position is for a Part-Time Occasional Hourly W2 non-exempt US-based employee
While the role is listed as "Remote" given the individual can report from anywhere in the Continental US, frequent domestic US travel is a REQUIREMENT for this role
The role requires reporting to different store locations to visit field teams. Hired employees must sign off on all required forms and must adhere to MKTG / US Concepts Policies and Procedures.
REQUIRED QUALIFICATIONS
- Demonstrated background in coaching and training, especially in a customer-relations environment
- Must be coachable, and have a desire to be trained to coach in a manner that suits the program
- Having a deep understanding of the brand identity and feeling confident assessing whether Field teams on site are engaging with customers in a way that is up to brand standards
- Have a clear understanding of the difference between coaching vs. training; focusing on proven coaching techniques
- Tech Savvy: Be capable and confident using hardware and software that supports the role, including laptops and mobile devices (both Android & iOS)
- Able to navigate collaborative platforms on both iOS and Microsoft: Keynote, MS PowerPoint, Excel, Outlook/Teams/Sharepoint, Zoom, plus in-field reporting tools (training will be provided)
- Ability to travel through a variety of methods (air, train, bus, vehicle)
- A love of travel and the ability to travel away from home, which during launches could be on a weekly frequency (about 80% of the time, across Continental US)
- Must have weekend availability
- Must be able to work in the Continental US
- Must be 18+ years or older
OTHER QUALIFICATIONS
- Experience in retail, retail brand, brand marketing
- Confident knowledge of consumer culture
- Multi-tasking capabilities, with ability to work on variety of work-streams at one time
- Strong people skills, diplomacy, and collaborative spirit
- Ability to learn and adapt quickly (learn info then train/coach others)
- Strong verbal and written communication skills, including meeting facilitation skills and confidence to give presentations
- Must have professional presence
- Comfortable interacting with a variety of stakeholders, including clients, executives, and field teams
- Ability to clearly articulate goals and objectives; understand challenges and concerns, and develop effective responses
- Must be responsible, detail-oriented, punctual
Additional Information
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. This policy pertains to all of the Company’s employment practices, including hiring, recruitment, promotion, training and compensation. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
All your information will be kept confidential according to EEO guidelines.
About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.