field marketer London, England
J&C Associates
Full Time
London, England
40000 - 30000 GBP ANNUAL Today
Job description
Job Title: Industry Field Marketing Manager
Location: Shoreditch (Hybrid)
Duration: 12 months contract
Description:
What you need to succeed:
Education & Relevant Experience:
Location: Shoreditch (Hybrid)
Duration: 12 months contract
Description:
- The role of the Industry Field Marketing Manager is to build and lead the planning and execution of relevant marketing programmes, specifically supporting Telco & Media (a key growth sector).
- To be successful, candidates will have to demonstrate extensive experience in helping organisations grow through a wide range of marketing activity from field to digital to traditional marketing techniques.
- Working with sales teams in the local markets to understand market needs and translate them into actionable programs, leveraging our EMEA and global programs.
- Developing and driving the overall marketing plan for the market, identifying the channels/activities/programs which will support the achievement of quarterly pipeline and revenue goals through Account Based Marketing.
- Building Executive Engagement marketing strategies.
- Leading the execution of local marketing activity including digital campaigns and events with other marketing peers and agencies.
- Forecasting, measuring and analysing the impact of programs on sales cycles; produce weekly reports and monthly dashboards to demonstrate campaign progress and region success.
- Accountable for revenue and market share in the local market.
What you need to succeed:
- We need someone wanting to make a difference, and be part of a change in our go-to-market approach.
- The successful candidate will be extremely competent at working with both sales and marketing teams, feel comfortable in a matrixed team environment and able to orchestrate resources both within and outside the team to get things done.
- Understanding of the trends and issues facing marketers in the digital age.
- Knowledge of customers and competitive marketing programs, which is used to develop effective marketing programs and messages.
- Experience in creating targeted programmes and tailored Account Based Marketing campaigns.
- Able to deal with ambiguity.
- Viewed as a credible partner to sales.
- Presents convincingly to executives, partners, and customers.
- Ability to influence peers through collaborative working.
- Works well with agencies and partners to deliver outstanding and creative marketing execution.
Education & Relevant Experience:
- BA/BSc Degree or higher
- 5+ years of experience working in B2B technology enterprise marketing, ideally in a marketing technology vendor.
- This is a multi-disciplinary role, giving broad exposure across all areas of marketing. The successful candidate will have a demonstrated track record of achievement, proven ability to learn quickly on the job and manage multiple projects simultaneously.
- Previous experience developing, executing and managing events, webinars, partner marketing initiatives, customer engagement programs, online advertising, sponsorships, target account marketing, hospitality and direct marketing campaigns.
- Strong project management skills and experience, including managing external agencies.
- Analytical and results orientated individual in tune with revenue marketing principles.
- Strong communication and interpersonal skills, including excellent writing skills.
- Must possess a passion for learning industry-leading marketing tactics and best practices.
J&C Associates
www.j-c-associates.co.uk
London, United Kingdom
Unknown / Non-Applicable
1 to 50 Employees
Company - Private
