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J&C Associates

Full Time London, England 40000 - 30000 GBP ANNUAL Today

Job Title: Industry Field Marketing Manager
Location: Shoreditch (Hybrid)
Duration: 12 months contract

Description:

The role of the Industry Field Marketing Manager is to build and lead the planning and execution of relevant marketing programmes, specifically supporting Telco & Media (a key growth sector).
To be successful, candidates will have to demonstrate extensive experience in helping organisations grow through a wide range of marketing activity from field to digital to traditional marketing techniques.

Key responsibilities for this role include:

Working with sales teams in the local markets to understand market needs and translate them into actionable programs, leveraging our EMEA and global programs.
Developing and driving the overall marketing plan for the market, identifying the channels/activities/programs which will support the achievement of quarterly pipeline and revenue goals through Account Based Marketing.
Building Executive Engagement marketing strategies.
Leading the execution of local marketing activity including digital campaigns and events with other marketing peers and agencies.
Forecasting, measuring and analysing the impact of programs on sales cycles; produce weekly reports and monthly dashboards to demonstrate campaign progress and region success.
Accountable for revenue and market share in the local market.

What you need to succeed:

We need someone wanting to make a difference, and be part of a change in our go-to-market approach.
The successful candidate will be extremely competent at working with both sales and marketing teams, feel comfortable in a matrixed team environment and able to orchestrate resources both within and outside the team to get things done.

Core skills include:

Understanding of the trends and issues facing marketers in the digital age.
Knowledge of customers and competitive marketing programs, which is used to develop effective marketing programs and messages.
Experience in creating targeted programmes and tailored Account Based Marketing campaigns.
Able to deal with ambiguity.
Viewed as a credible partner to sales.
Presents convincingly to executives, partners, and customers.
Ability to influence peers through collaborative working.
Works well with agencies and partners to deliver outstanding and creative marketing execution.

Education & Relevant Experience:

BA/BSc Degree or higher
5+ years of experience working in B2B technology enterprise marketing, ideally in a marketing technology vendor.
This is a multi-disciplinary role, giving broad exposure across all areas of marketing. The successful candidate will have a demonstrated track record of achievement, proven ability to learn quickly on the job and manage multiple projects simultaneously.
Previous experience developing, executing and managing events, webinars, partner marketing initiatives, customer engagement programs, online advertising, sponsorships, target account marketing, hospitality and direct marketing campaigns.
Strong project management skills and experience, including managing external agencies.
Analytical and results orientated individual in tune with revenue marketing principles.
Strong communication and interpersonal skills, including excellent writing skills.
Must possess a passion for learning industry-leading marketing tactics and best practices.