field marketer Vancouver
Job description
Job Posting: LATAM Marketer
We are currently seeking a highly motivated and experienced LATAM Marketer to join our team. As a LATAM Marketer, you will play a key role in developing and executing marketing strategies targeting the Latin American market. This is an exciting opportunity to contribute to our company's growth and expand our presence in the region.
Responsibilities:
- Develop and implement effective marketing strategies to promote IH Vancouver and IH Career College programs and services in the Latin American market.
- Conduct market research to identify key market trends, customer preferences, and competitor activities.
- Create engaging marketing campaigns, in collaboration with our Digital Marketer, across various channels, including digital marketing, social media, email marketing, and content creation.
- Manage and optimize digital marketing campaigns to increase brand awareness, generate leads, and drive conversions.
- Collaborate with cross-functional teams to create localized marketing materials, including website content, landing pages, brochures, and presentations.
- Monitor and analyze marketing performance metrics, track campaign effectiveness, and make data-driven recommendations for improvement.
- Build and maintain relationships with key stakeholders, including clients, recruitment partners, and influencers in the Latin American market.
- Stay up-to-date with industry trends, emerging technologies, and marketing best practices relevant to the LATAM region.
- Assist in organizing and participating in industry events, trade shows, and conferences.
Requirements:
- Worked in private ESL and Career Colleges.
- Minimum of 2 years of experience in marketing, with a focus on the Latin American market.
- Fluent in both English and Spanish, with excellent written and verbal communication skills.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
- Knowledge of marketing analytics tools to measure and optimize campaign performance.
- Familiarity with the cultural nuances and preferences of the Latin American market.
- Creative thinking and problem-solving abilities to effectively reach and engage the target audience.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
- Strong interpersonal skills and the ability to collaborate with cross-functional teams.
- Bachelor's degree in marketing, business, or a related field is preferred.
If you are a results-driven and passionate marketer with a deep understanding of the Latin American market, we invite you to apply for this position. Join our team and contribute to our mission of expanding our reach and providing exceptional value to our LATAM students.
To apply, please submit your resume and a cover letter highlighting your relevant experience and why you are interested in this role. We look forward to hearing from you!
Note: This is a full-time position located in Vancouver. Please email your application to [email protected].
We thank all applicants for their interest; however, only those under consideration for the role will be contacted, and priority will be given to Canadian citizens and permanent residents.
Job Types: Full-time, Permanent
Salary: $35,000.00-$50,000.00 per year
Benefits:
- Dental care
- Extended health care
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
Supplemental pay types:
- Commission pay
Ability to commute/relocate:
- Vancouver, BC V6B 6N9: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's Degree (preferred)
Experience:
- Marketing: 2 years (required)
- International student recruitment: 2 years (required)
Language:
- Spanish, English (required)
Work Location: In person
Expected start date: 2023-07-03
