field marketer London, England
Job description
Team: Commercial & Marketing
Location: Paddington, London
Employment status: Full-time, permanent
Reporting to: Chief Commercial Officer
Working week: Monday-Friday
Salary Range: £50,000-£60,000
About HyperJar:
We aim to make HyperJar the world’s greatest budgeting app, leading the development of consumer digital finance while providing an app where consumers can have a real connection with the brands they love.
About you:
As an experienced product and CRM marketer, you will know how to use data to segment, personalise, create, and deliver marketing programs that deliver product-adoption and understanding.
You’ll know how to drive activation, retention, referrals, and revenue by building and executing end-to-end customer journeys and campaigns in our cross-channel marketing platform, Iterable.
You’ll be eager to join a purpose driven and collaborative high performing team with responsibility for delivering on some of our companies most important objectives.
About the Job:
- Ensure a strong connection between the Marketing, Product and Data teams.
- Turn insights and learnings from CRM campaigns into valuable actions while exploring creative ways to experiment.
- Identify and advocate for product improvements to increase product adoption and deepen product usage.
- Collaborate with sales, marketing, customer service and operations teams to improve the overall customer experience.
- Build, execute and refine programs with CRM segmentation, in-app personalisation and product recommendations including setting out KPIs and giving insights on various campaigns and deliverability via Iterable.
- Perform root cause analysis for lifecycle campaign execution issues and recommend preventive actions including cookie strategy/process, consents/preferences.
- Shape our marketing tech stack, including implementing and maximising Iterable’s technical capabilities, so that we can derive actionable insights and outcomes across marketing attribution, channel performance, and campaign reporting.
- Liaise with the Tech team and 3rd party providers when required.
You should apply if you have:
- 5+ years’ experience in product and/or lifecycle marketing.
- A head for data and the ability to interrogate it to build your own hypotheses.
- A self-starting, curious and roll-up-your-sleeves approach.
- Experience in early-stage/scale-up companies with B2C apps.
- A thorough and extensive working knowledge of Iterable or an equivalent CRM platform.
- A high level of attention to detail and comfortable managing multiple priorities.
- Worked in a complex business with multiple products and features serving a wide range of customer needs.
- A desire to experiment, can do scrappy but always with an eye on delivering sustainable/scalable growth.
- Experience working in a regulated environment.
- Excellent communication skills.
How to apply
Please click on the Apply button, you will be asked to provide an updated CV.
For further information about this vacancy, you can contact us at: [email protected].
About HyperJar
HyperJar is a fast-growing, ambitious, and award-winning fintech company that is changing the way we manage, grow, spend, and enjoy our money.
With our award-winning app, we are making a positive impact on people’s lives by giving them better and easier control over their money, all in an app that is free to the consumer.
Working at HyperJar
We value our team and are proud to offer some great benefits:
- An employee share option scheme that everyone is enrolled in once they pass their probation
- Enhanced parental policies (maternity, paternity etc.)
- 25 days annual leave plus bank holidays and a day off on your birthday
- Critical illness and life insurance cover
- AXA PPP Health Insurance, including gym offers
- Cycle-to-work scheme
- Personal training budget
- Referral bonus scheme
Equity, diversity and inclusion
HyperJar’s mission is to make a positive impact on people’s lives, making it easier for everyone to control their money.
HyperJar’s commitment to equity, diversity, and inclusion is a key part of this; it helps us better serve our customers, employees, and business partners from every background.
We are constantly learning and striving to do better, and we expect all staff to actively take part in this process.
Data Privacy
As part of our recruitment process, HyperJar Limited collects and processes personal data relating to job applicants.
We are committed to being transparent about how we collect and use this data and to meeting our data protection obligations. To read more click here.
