Job description
Our Company Overview:
A Curious Group of Hotels is a collection of exquisite boutique hotels, including L'Hotel (Paris), Canal House (Amsterdam), Portobello Hotel ( London) and Drakes Hotel ( Brighton), known for their unique charm, luxury and exceptional experiences. With an emphasis on individuality and creativity, our hotels cater to travellers seeking immersive and memorable stays. The group also own the British amenities brand Green and Spring, a collection of home, bath and body products exclusive to the properties and available online for consumers.
Job Summary
The role of Part Time Executive Social Media Content Creator at A Curious Group of Hotels blends digital and creative expertise. You will play a pivotal role in enhancing our brand presence across social media platforms, through captivating reels and imagery, compelling copy, photography and video production. Collaborating with its retail brand, Green & Spring as well as our properties including L'Hotel, Canal House, Portobello Hotel and Drakes Hotel, you will contribute to shaping our group's campaign strategies and maintaining our distinct brand identity.
Key Responsibilities:
- Manage and curate social media platforms for our brand Green & Spring, as well as our group properties, including L'Hotel, Canal House, Portobello Hotel and Drakes Hotel.
- Develop and execute a cohesive social media strategy, generating engaging content that fosters sales, consumer interaction and connection.
- Develop and e-commerce strategy for Green & Spring, including Tiktok shop, Instagram, Amazon and eBay.
- Deliver a minimum of five grid posts per week for Green & Spring.
- Deliver a minimum of three grid posts per week, per site.
- Detailed understanding and experience of using TikTok & Instagram, including filming, editing and keeping up with new features.
- Up to date awareness of popular trends on the relevant platforms.
- Create compelling Instagram stories to provide real time updates, localized content, and encourage customer engagement.
- Craft captivating and emotive copy, using appropriate hashtags and attributing photo credits as required.
- Monitor and engage with comments, messages, and inquiries across Facebook and Instagram, ensuring timely and engaging response.
- Establish and nurture relationships with influencers and bloggers to enhance consumer engagement and maximise ROI.
- Provide monthly reports and insights on promotional activities, product channels, and social media performance.
Qualifications and Requirements:
- Min 2 years experience of managing social media accounts in the beauty and or travel industry or similar.
- Proven experience in social media management, content creation, and digital marketing.
- Proficiency in photography and video production, with an eye for aesthetic and creative storytelling.
- Strong copywriting skills with the ability to convey emotion and resonate with the target audience.
- In depth knowledge of social media platforms, trends and best practise.
- Experience with social media scheduling, e-commerce, and analytic tools.
- Experience of using design and planning programmes such as Hootsuite, Canva, Adobe Illustrator, Photoshop and InDesign.
- Excellent communication skills, both written and verbal.
- Ability to work independently, prioritise tasks, and meet deadlines.
- Enthusiastic, creative, and detail orientated with a passion for hospitality and travel.
- Flexibility to adapt to a dynamic and evolving environment.
- Familiarity with retail and the hospitality industry is a plus.
- Willingness to hear feedback and to learn the job.
If you are a creative individual with a passion for photography, storytelling, and digital marketing, and you thrive in a fast paced and innovative environment, we would love to hear from you. Please submit you CV, portfolio and a cover letter outlining your relevant experience and why you believe you would be a good fit for this role.
We look forward to welcoming a dedicated and imaginative team member who shares our passion for crafting exceptional experiences at A Curious Group of Hotels.
Job Types: Part-time, Fixed term contract
Contract length: 6 months
Part-time hours: 24 per week
Salary: £15.00-£20.00 per hour
Benefits:
- Flexitime
- Work from home
Schedule:
- Flexitime
Supplemental pay types:
- Quarterly bonus
Education:
- A-Level or equivalent (preferred)
Experience:
- Social media marketing: 2 years (required)
- social media: 2 years (required)
Work Location: Remote
Application deadline: 31/08/2023
Reference ID: G&S
Expected start date: 04/09/2023