Events and Marketing Assistant London, England
Job description
About us
Here at Hamleys we are all about creativity and magic. Our brand is synonymous with making children’s dreams come true. Founded in 1760, by William Hamley with a vision to be the finest toy store in the world, we are a true British icon – and we are growing fast! Because of this we have an exciting new role available. Hamleys is on the look out for a new Events and Marketing Assistant to join our head office.
The role
The Events and Marketing Assistant plays a key role in assisting in delivering Hamleys portfolio of marketing activities and events in the UK. They will support the implementation and administration of a calendar of in-store events. They’ll assist in the creation of compelling content to communicate through multiple digital channels incentivising consumers to engage with the brand in-store and online. All of which support the overall business objectives of increasing communication reach to drive footfall and increase sales. The Events and Marketing Assistant will be required to work closely with multiple stakeholders to coordinate campaigns and events.
Overall purpose of role:
· Support delivery of the UK Marketing, Events and Communication plans.
· Assist the development of the experiential activations across all UK store formats
· Support the marketing coordinators in the delivery of end to end marketing campaigns
· with a key focus on administration.
Key responsibilities
- Assist in the production of print and digital assets including vouchers, POS and branded materials.
- Support marketing team with artwork approvals including liaison with key brand partners and internal teams, ensuring deadlines are met and progress is tracked.
- Support marketing team to upload all event information & assets to the website.
- Control the execution of character Meet & Greet visits; helping populate and disseminate store briefing documents, liaise with brands and stores to ensure delivery of costumes and merchandise.
- Identify and develop events and marketing opportunities for regional, outlet and travel stores. Secure coverage on partner marketing platforms.
- Assist in idea generation for in-store experiential activities and marketing campaigns.
- Assist in developing social media content to communicate in store experiences.
- Populate all events on marketing calendar and communicate internally.
- Sourcing and ensuring the delivery of event materials e.g. props, costume, print collateral.
- Contribute to key internal communication documents e.g. Trade presentations, monthly campaign packs.
- Develop internal communications plans to celebrate new campaigns.
- Assist in the evaluation of campaigns e.g. tracking reach, voucher redemptions.
- Ad hoc competitor and trend tracking.
- Assist in financial administration e.g tracking costs, Raising POs and processing invoices
Specific job skills
· At least 6 months experience in a Marketing role (essential),
· Experience in organising events (desirable),
· Energetic and creative,
· Excellent written and verbal skills, able to communicate effectively with internal and external stakeholders.
· Understanding of retail marketing,
· Self-motivated and results driven,
· Organised, efficient with good attention to detail,
· Comfortable using social media platforms
· Willingness to work outside normal office hours on occasional events
Computer skills:
· Microsoft Office (Word, PowerPoint and Excel).
Education:
· Marketing, Event Management related degree (Desirable).
Benefits
- Discount on Hamleys products
- Additional Birthday leave
- Hybrid working
- Early Friday finish - on the last Friday of every month support centre employees finish work 2 hours earlier than their usual finish time
- Life Assurance
- Retail Trust Employee Assistance
Job Type: Full-time
Schedule:
- Monday to Friday
Work Location: Hybrid remote in London, SW1P 1DH
