Estée Lauder - Assistant Product Manager London, England
Job description
POSITION TITLE: FRAGRANCE & HTM ASSITANT PRODUCT MANAGER, Estee Lauder, Aramis & AERIN Beauty
POSITION SUMMARY:
Drive, develop & implement UK & Ireland Estee Lauder FRAGRANCE & HTM strategy- a pivotal and exciting role for the brand as we embark on new innovation within the Fragrance category, drive double-digit growth & be the gifting authority at key HTM moment s e.g. Christmas, Valentine’s Day, Mother’s Day & Father’s Day.
This role drives Product, Pricing and Regional Marketing Strategy to meet growth targets and market share gains across an omni-channel environment.
PRINCIPAL ACCOUNTABILITIES:
§ Support the Product Manager in the development of the UK Marketing Calendar, contributing market analysis insights and collating considerations from stakeholders to inform decision making across our full omni-channel environment.
§ Develop strong working relationships with all cross-functional groups to ensure the successful and effective implementation of the Marketing Calendar.
§ Lead the execution of the always on support strategy behind basic business and hero products, making recommendations to optimize investments and activations.
§ Support the new launch forecasting process, contributing insights & competitor benchmarks to guide volume estimates for fragrance & Christmas.
§ Build pricing proposals for new launches, analyzing the market landscape, brand architecture and commercial ambition to inform a strategic approach.
§ Drive competitive insights and trends: Analyse Estee Lauder and competitor NPD data to assess performance within the market and determine needs and opportunities for Fragrance & HTM’s.
BUSINESS PLANNING & STRATEGY
§ Evaluate basic line product distribution and build proposals to optimise productivity, channel differentiation and consumer experience, aligning all stakeholders.
§ Lead the development of bespoke product line ups for new distribution channels and refits as needed.
§ Manage excess stock levels to drive budget efficiency, maintaining volume less than 5% of inventory. Oversee the Marketing Coordinator in execution of excess depletion plans.
§ Support the annual line edit process with performance insights, productivity analysis and recommendations for additional local discontinuations.
NEW LAUNCH MANAGEMENT
§ Oversee timely execution of the marketing calendar as directed by the Product Manager, in accordance with brand objectives.
§ Support the Product Manager with insight generation to guide strategic planning around innovation, kits, sampling, collections & collaborations.
§ Support the new launch forecasting process by gathering insights & analysing competitor activity.
§ Support the Product Manager & Trade Manager in the development of locally produced kits as required, overseeing projects from concept /forecast through to retail /consumer experience. Manage financial planning including analysis of investment and anticipated returns in partnership with Financial Planning Analyst.
PRODUCT POSITIONING & PRICING
§ Lead the execution of the always on support strategy behind basic business and hero products.
§ Build proposals for new launch pricing in line with brand Architecture & local pricing strategy, for approval by the Product Manager.
§ Include price change recommendations for Category and sub-categories for approval by the Product Manager
§ Manage the execution of the annual price change process, overseeing implementation across all channels and adhering to corporate deadlines and legal requirements.
PROMOTIONS
§ Build the promotional calendar, leveraging key consumption periods in the market, as defined by the Product Manager.
§ Collaborate closely with Trade Marketing, Online and National Accounts teams to ensure that channel needs are met and that activity supports wider brand objectives.
§ Forecast GWPs and other promotional tools as required.
§ Oversee the production of all supporting HTM / Promo, ensuring excellence of execution across all channels.
BUDGET MANAGEMENT
§ Plan costs for promotional activity, maintaining an accurate line within the COGs budget and escalating over /underspend to the Product Manager
§ Ensure that all product marketing spend is calendarised accurately & all POs raised before the activity commences.
§ Partner with Financial Planning Analyst to undertake a monthly budget review.
MARKET INTELLIGENCE/ PERFORMANCE INSIGHTS
§ Monitor new launch sell-through on an ongoing basis to identify risks and opportunities and to shape ongoing launch support.
§ Drive reactive planning across the sales and marketing departments to optimise new launch sell through as required.
§ Produce monthly NPD analysis to contextualise brand performance within the market and review results of brand activity.
Qualifications
POSITION REQUIREMENTS:
- Education to degree level or equivalent.
- Relevant experience in product marketing, with a strong understanding and passion for the beauty industry.
- Strong commercial acumen with thorough knowledge of the competitive landscape and market /consumer trends.
- Thorough knowledge of the new launch management process and ability to manage projects from concept / forecast through to retail / consumer experience, aligning all stakeholders to ensure excellence in execution.
- Ability to work autonomously and thrive in a fast-paced environment, driving momentum on projects and proactively planning ahead.
- Ability to juggle multiple tasks and work to tight deadlines, whilst maintaining a high level of accuracy and attention to detail.
- Excellent communication and relationship management skills:
- Strong team player able to drive cross-functional collaboration.
- Comfortable working with people at all levels of the organisation and able to develop working relationships across the corporation (including in the field).
- Able to demonstrate excellent verbal and written communication skills, and comfortable delivering presentations to a variety of internal and external audiences.
- Strong analytical and numerical skills:
- Able to analyse and evaluate multiple sources of both quantitative and qualitative data to draw conclusions and make sound, well-reasoned business recommendations.
Job: Marketing
Primary Location: GB-ENG-London
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2311436
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
