Job description
- Utilizes product knowledge and demonstrated selling skills to influence targeted health care professionals to support the use of BIPI promoted respiratory products.
- Executes the brand strategies to ensure that company sales and marketing messages are delivered appropriately to customers.
- Grows franchise sales by capitalizing on opportunities to increase BI's digital impact in the marketplace.
- Works effectively with all customer facing roles in each geography to meet customer needs and deliver net sales objectives.
- Completes pre-call plans to meet key stakeholder needs.
- Builds discussion around customer needs and opportunities.
- Fosters customer network development and communication.
- Has accurate and timely follow up discussions with customers.
- Uses appropriate BIPI sales training techniques to facilitate customer decision making process.
- Partners on the design of and leads the implementation of digital first campaigns that align with brand/franchise strategy and are in line with compliance guardrails.
- Serves as the primary point of contact in white space areas while achieving key objectives with the support of internal and external stakeholders.
- Identifies top plans for customers.
- Engages customers in comprehensive discussions on the payer environment, Co-pays, formulary access and BIPI patient adherence tools.
- Works in collaboration with local sales leadership, payor sales to generate and sustain support for products on MCO formularies, including AIM priorities.
- Delivers on continuation of care model, including discharge protocol, treatment algorithms, disease management etc.
- Implements the strategic and tactical framework of digital first campaigns supporting the franchise products marketing direction.
- Assists in the development of A/B Campaign testing initiatives.
- Analyzes qualitative and quantitative territory information to optimize territory business plan and customer calls.
- Develops plans to optimize allocations of key resources including samples, co-pay cards, funds for speaker programs and in office meals.
- Leverages opportunities that meet both territory and brand tactics.
- Utilizes supporting analysis tools to plan activity, report and monitor resource utilization and maintain account and customer records.
- Campaign channels may include live customers interactions, social media platforms, CRM (Veeva Engage, Veeva Engage Connect, P2P, VAE/Email, web, congresses/symposia, podcasts, streaming video.
- Designs a dynamic customized call plan that identifies thought leaders, innovators, and advocates to support BIPI products.
- Completes all administrative responsibilities as directed by management.
- Successfully completes all sales training requirements.
- Performs all company business in accordance with all regulations (e.g., EEO, FDA, DEA, OSHA, PDMA, EPA, Pharma etc.) and company policy and procedures.
- Immediately reports to management when violations are noted/observed.
- Demonstrates high ethical and professional standards with all business contacts to maintain BIPI's excellent reputation within the medical and pharmaceutical community.
- Works effectively with all customer facing roles in each geography to meet customer needs and deliver net sales objectives.
- Analyzes qualitative and quantitative data to optimize territory business plan and customer calls.
- Monitors local market conditions for changes that impact business.
- Develops plans to optimize allocation of key resources, including samples, co-pay cards, funds for speaker programs and funds for in-office meals.
- Adjusts implementation plans on a regular basis based on marketplace needs.
- Bachelor’s Degree Required.
- Two plus (2+) years of Pharmaceutical/Medical sales or marketing.
- Project management experience preferred.
- Experience in developing and implementing digital engagement campaigns.
- Strong understanding of, and active presence on core social media platforms.
- Innovative thinker who thrives in creative roles and likes to solve problems.
- Strong written and oral communication/presentation skills, particularly in a virtual environment.
- History of successful performance.
- Proficiency in excel, word, outlook, and database applications.
- Ability to travel (may include overnight travel).
- Ability to self-motivate through ambiguity and thrive in a matrixed team environment.
- Ability to engage with customers through a variety of digital media and platforms (live, remote, video conference, marketing email etc.)
- Ability to integrate digital assets and strategies into broader territory level business plans.
- Strong analytical and problem-solving skills.
- Valid Driver’s License and an acceptable driving record.
- Demonstrates strong collaboration and communication in both live and virtual/digital channels.
- Experience in developing digital engagement campaigns, strong understanding, and active presence on core social media platforms.
- Understanding of the pharmaceutical/healthcare landscape with previous Pharmaceutical/Medical sales experience.
- Must be legally authorized to work in the United States without restriction.
- Must be willing to take a drug test and post-offer physical (if required).
- Must be 18 years of age or older.
- This position will require individuals to be fully vaccinated against COVID-19 or have an approved medical or religious accommodation. Click here for more information on the vaccine mandate and COVID-19.
About Boehringer Ingelheim
CEO: Hubertus von Baumbach
Revenue: $10+ billion (USD)
Size: 1001 to 5000 Employees
Type: Company - Private
Website: https://www.boehringer-ingelheim.com/
Year Founded: 1885