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Email Marketing Executive

Reach PLC is recruiting an Email Marketing Executive to join our Customer Marketing team! Reachs new customer value strategy puts our customers and their experience at the heart of everything we do.

As an Email Marketing Executive, you will be part of a core team of email experts who are focused on delivering an ambitious email optimisation programme. You will be responsible for implementing email best practices to create quality creative templates.

This role will be ideal for a candidate who has previous experience using Email Service Providers to build emails using content blocks. Basic knowledge of HTML an advantage.

This role will be home based.

So, who are we?

Hello, we are Reach PLC! You might not have heard of us but we have probably met without you even realising it. We are home to the UK and Irelands most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more), our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human.Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.

• Using our email platform, you will be primarily responsible for building email templates ensuring best practices are adhered to.
• With a good understanding of customer profiling, you will create appropriate targeting segments using integration insights.
• You will play a pivotal role in building and sending newsletters using our intuitive drag and drop software.
• Collate reporting and key data points for stakeholders across the business to support decision making and strategic objective setting
• Support and educate colleagues across the business on general CRM principles, developing and sharing insights and embedding best practices and how to use our various platforms and reporting tools.
• Help to map out and execute suitable triggers for automated campaigns to support different customer life stages, then building complex targeting journeys to satisfy those customer life stages
• Help to deliver against set CRM priorities by working cross-functionally with editorial, product, data, analytics, marketing and legal teams to ensure confident execution of campaigns

• This role will be ideal for a candidate who has around 2 years of experience at this level previously.
• Previous experience building email campaigns is essential, ideally using personalisation or dynamic content
• A confident junior marketer who has worked with email first strategies in a B2C environment
• High attention to detail and the ability to multi-task is imperative to ensure effective delivery of a large volume of accurate marketing campaigns
• Experience of delivering successful direct and digital marketing campaigns, ideally in a media environment
• Experience with executing lifecycle marketing campaigns advantageous, including onboarding, re-engagement and retention strategies across multiple channels but with particular focus on email
• A good understanding of the customer and a desire to create customer loyalty in everything you do
• A confident and articulate communicator capable of inspiring strong collaboration within an organisation and between teams.
• Confident using cloud office solutions such as Google Workspace.
• A self-starter with a can-do, will-do attitude

We are offering a competitive salary and benefits including;

• Help saving for your retirement - join our pension scheme and well match contributions up to 6%
• 25 days holiday per year when you join. After three, five and ten years service with Reach, youll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
• Giving back day - an additional days leave each year to support a cause close to your heart
• Enhanced family leave - including maternity, paternity and adoption - and youll be eligible after just six months employment
• Private Healthcare Cash Plan - free health cash plan so you can claim back cash for a range of medical expenses
• As one of the UKs top 50 Inclusive Employers everyones invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Wellbeing support - including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest
• Awesome career opportunities - youll have support from your line manager and a range of learning & development programmes
• We are also a member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.