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Job description

Email Marketing Controller

Redcliffe Training Associates is an industry leading provider of specialist finance training courses and has over 20 years’ experience delivering world class courses to a global blue-chip client list.

The company is now adding to its team as part of its next phase of growth and due to its on-going success, the position of Email Marketing Controller has become available for a talented professional that is keen to enhance our e-marketing operation.

The company is sending out circa 300,000 highly targeted emails a week. And each day of the week the e-campaigns differ vastly – i.e., different contacts in different companies in different parts of the world receive bulletins on different courses.

This is an exciting role for someone with a lot experience a lot of energy, passion and most importantly of all, an entrepreneurial and analytical data-driven mind. The position requires the candidate to be extremely well organised, technical, intelligent, and possess the ability to think strategically and apply entrepreneurial talent to e-marketing. Progression in this role is clear, accessible and achievable with hard work and outstanding results.

The role is best suited to someone with excellent technical and analytical skills rather than creative skills.

The successful candidate will supervise four assistants.

The successful candidate will work remotely from home and will be supplied with a laptop, phone and quarterly internet and utility allowance.

The position is suitable for someone with at least 2 years of B2B e-marketing experience (not social or B2C) and possesses a thorough understanding of the key components of profitable email marketing in a high-end B2B environment;

· Scheduling

· Collateral design

· A/B testing

· Campaign set-up

· Execution

· Reporting

· High deliverability

· High levels of engagement and CTRs

· Automation / workflows

· Segmentation

A degree in digital marketing would be advantageous.

Requirements:

· 2+ years’ experience in B2B Email Marketing

· 2+ years’ experience in creating email-based content using HTML and CSS

· 2+ years’ experience working with Excel at an intermediate level

· 1+ years’ experience with a CRM, experience with MS Dynamics 365 is preferable but experience with any CRM is required

· Very strong IT skills and an ability to understand technical scenarios

· Proven knowledge of E-Marketing infrastructure

· An entrepreneurial and analytical data-driven mind

Duties, Responsibilities & Expectations

Email Sending Domain, IP Address Management & Alias Set Up

· Purchasing, planning and rotating IPs & sending domains in a strategic and scientific manner to maximise deliverability

· Monitoring the health & reputation of E-Marketing Infrastructure

· Monitoring potential blacklist sources & submitting de-listing enquiries

· Sourcing, buying, testing and implementing new sending domains

· Project managing improvements to E-Marketing infrastructure

Automation & Triggered Emails

· Build, test, and optimise modern automated email journeys across a range of functional areas with the goal of generating additional revenue - interventions, cart abandonments

· Implement a range of modern and fluid automations to increase marketing efficiency

· Maintain & monitor workflows and automation, and proactively seek out areas for improvement

A/B Testing

· Suggest & perform weekly A/B tests using a range of variables – subject lines, template styles, CTA, segmentation options – with the goal of increasing Click-Through & Open Rates

· Report on successes/failures of A/B testing

· Implement improvements based on results of A/B testing

Behaviour & Segment Analysis

· Investigate potential segmentation and operational improvements, using facts and logic gained through the assessment of contact behaviour to suggest improvements to our segmentation and general operations

· Implement further segmentation & other improvements based on findings of the analysis

· Report on the successes the newly implemented improvements

E-Shot Template Development & Testing

· Design high quality, modern e-shot templates that adhere to industry standard but are also unique and on-brand

· Testing & implementing templates once designed, ensuring that they display and function correctly on a range of devices

Ad-hoc/on demand Campaigning

· Create campaigns based on briefs provided by the Managing Director

· Ensure that templates used and segmentation options are correct

· Monitor campaign performance

Daily and Weekly Reporting

· Preparing weekly reports on contact engagement and campaign activity

· Ad-hoc reporting and analysis when required

· Using reports and data to improve deliverability rates, open rates, click throughs

Additional Duties

· You will sometimes need to communicate with suppliers in order to request specific features or raise issues/request bug fixes

Expectations

• You will be expected to work effectively under pressure

• You will be expected to understand and be familiar with modern e-marketing including deliverability and engagement issues

• You will be highly organised, and efficient with your planning

• You will be expected to be proactive

• You are expected to have high attention to detail, be able to spot and resolve mistakes if and when they arise

• You are expected to be a problem solver – if you spot a problem, put a solution forward to resolve it

• You will be expected to be proficient in analytical skills. This role requires a great deal of thought and understanding of what is going on with our campaigns

• You will be able to work quickly and accurately

• You will be required to be authoritative, and confident in leading a team

• You will be an effective listener and a clear communicator

Job Type: Full-time

Salary: £50,000.00-£52,000.00 per year

Benefits:

• Company pension
• Sick pay
• Work from home

Schedule:

• Monday to Friday

Education:

• Bachelor's (preferred)

Experience:

• B2B Digital marketing: 3 years (required)
• Email marketing: 3 years (required)

Work Location: Remote

Reference ID: E-Marketing Co-ordinator