Email + CRM Marketing Manager - Mid

Email + CRM Marketing Manager - Mid London, England

Media IQ Recruitment
Full Time London, England 55000 GBP ANNUAL Today
Job description

Do you have strong email marketing experience?

Do you know how to utilise Salesforce for marketing?

Want to take ownership of the marketing for a mid-size fast growing media company?

If yes, please read on...

The Company

Mid-size media company which on the one hand has sales teams who sell advertising solutions, and on the other hand, has a media planning/buying agency division.

The Role of Email + CRM Marketing Manager

  • Devise and manage the entire email and CRM (salesforce) marketing strategy that is in-line with business goals
  • Create audience segments and run highly personalised email campaigns
  • Run lead nurturing activities to drive conversions
  • Work cross functionally to ensure email and Salesforce helps meet different business objectives
  • Ensure email campaigns adhere to industry standards and are in-line with regulatory compliances
  • Track key campaign metrics and report their impact on business performance
  • Manage end-to-end email campaigns
  • Write compelling copy and calls-to-action to drive conversions
  • Experiment and run A/B or multivariate tests to optimise campaign performance

Requirements for this Email + CRM Marketing Manager position

  • Hands-on experience with Mailchimp or similar + experience of utilising Salesforce
  • Experience of creating and executing lead nurture and activation campaigns, setting Salesforce strategy
  • Understanding of lead generation, design tools, content management systems (CMS), and Google analytics
  • Debugging skills to identify deliverability issues and correct them
  • Great copywriting and communication skills
  • HTML/CSS knowledge preferred but not essential
  • Strong analytical skills to interpret meaning from campaign metrics

Please note that you will be required to work from their London offices 5 days a week (at least to begin with).

If you think that you could be the Email + CRM Marketing Manager our client is looking for, please apply

Email + CRM Marketing Manager - Mid
Media IQ Recruitment

www.mediaiq.co.uk
Saint Albans, United Kingdom
GURMAN HUNDAL
Unknown / Non-Applicable
1 to 50 Employees
Company - Private
2008
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