Editor London, England

Belmond Management

Full Time London, England 32352 - 43578 GBP ANNUAL Today

Job description

We are looking for an experienced and talented EDITOR to help drive Belmond’s expansion into world class storytelling.

Working closely with our global teams and reporting directly to the Global Editor-in-Chief in London, the EDITOR will shine a spotlight on the extraordinary stories from across our worldwide portfolio of 50+ hotels, trains, safaris and cruises. They will work collaboratively to bring these stories to life across print, digital, film and social.

Through original commissions across formats (from print to film) they will expand and maintain a global roster of contributors. They will regularly report on stories and conduct interviews themselves, travelling to locations where required, and help to oversee productions in the field where necessary. They will seamlessly manage deadlines, timelines and budgets.

They will have a keen eye for trends and talent across Belmond’s core sectors, including travel, food, drink, luxury, design and art. The new EDITOR will further expand Belmond’s authority and reputation in these areas through editorial that passes seamlessly and coherently across formats.

The EDITOR will play a crucial role for the Belmond brand, being one of the key guardians of Tone of Voice, Style Guide and Storytelling principles. They will work with departments across the business (from press to B2B and merchandising) to ensure that these principles remain consistent at all times.

This unique role requires a combination of creative vision and organisational skill, creating world class content that will further build our legendary properties, shaping Belmond for future generations. As part of the LVMH group, it will define the future of storytelling in luxury hospitality.

Main Duties and Responsibilities

Belmond’s Content Ecosystem

Working with the Global Editor-in-Chief, help set the agenda for Belmond’s editorial output across print, web, live and social, including any future formats such as podcasts and web 3.0
Help build Belmond’s global reputation as a curator of exceptional stories, applying a 360 mindset to content production, journey planning across print, web, social, CRM, etc
Following a ‘property first’ approach, work with our regional teams and experts to elevate the content and storytelling taking place across the group
Develop original content franchises that bring the sights, smells, sounds and experiences of Belmond to life in a contemporary and engaging way
Write features and conduct interviews that help bring Belmond’s stories to life, as well as building our expertise/contacts in key sectors (eg. food, drink, travel, design, art, etc)
Participate in quarterly global team meetings to set this agenda and weekly production meetings to produce content across the ecosystem
Regularly liaise with divisional leads to identify storytelling spotlights for global amplification
Work closely with teams across the business, including web, social, B2B and press, to ensure that Belmond stories are amplified and coherent
Manage commissions across this content ecosystem, including writers and videographers. Own the timelines and budgets for these commissions
Oversee partnerships with publishers such as Assouline, Vendome and LV Publishing
Write scripts and treatments for original film franchises. Implement LVMH’s strategy on key content formats such as YouTube
Manage writers, videographers and other storytelling talent on shoots, including liaising with project managers and producers on flights, hotel stays, PR packages etc
Attend global shoots where required and report on stories first hand
Oversee budgets on Belmond editorial projects, including Mondes magazine, coffee table book collaborations and other special projects
Work with the web team on newsletter planning and writing
Work closely with Belmond’s legal team to ensure all rights and usages are covered

Tone of Voice and Storytelling

Be a guardian of Belmond’s Tone of Voice and Style Guide, ensuring both are implemented across all audience touchpoints. Work with global teams to update the Style Guide regularly
Provide brand immersions on storytelling and Tone of Voice for new starters. Lead regular storytelling training sessions with HR representatives.
Monitor branded communications, collateral, programming and content, ensuring consistency across the business
Edit and guide global copywriting teams where required. Liaise with regional marketing managers to review local content and ensure they comply with the Belmond guidelines
Elevate our destination storytelling across our portfolio of hotels, trains, river cruises and safaris
Give global guidance on property assets including the Belmond Directory and other local print publications, such as smaller magazines, leaflets, newspapers, flyers etc.
Supervise and edit social media copy where required to bring in line with Tone of Voice

Brand and Campaign

Formulate messaging for new product launches, campaigns and 360 focus activations
Liaise with regional and local marketing managers to create tactical editorial content with a strong call to action
Be a strong voice for the editorial team in cross-company meetings, aligning all channel owners on distributing elevated storytelling to maximise distribution
Support the media team in the creation of advertorial content when required, and the press team on signing off press releases
Assist with the creation of brand presentations and toolkits for various stakeholders in the organisation
Work with the design team on collateral templates and guidelines ensuring correct implementation across our hotels, trains, river cruises and safaris
Work with Belmond press and events team on managing and amplifying international partnerships and sponsorships

Budgets

Manage collateral and editorial budgets as required
Plan and cost editorial projects
Obtain best quotes from editorial suppliers

Requirements

Extensive related experience as a journalist, editor, content creator or equivalent role, either at a brand or publisher of content
In-depth knowledge of all brand and marketing multi channel models and platforms.
Bachelor’s or Master’s degree in a creative field including journalism, communications, and other relevant fields.
Experience in luxury travel or luxury lifestyle brands
Strong luxury creative vision with an understanding of long term business objectives
Ability to work quickly and efficiently under pressure handling multiple projects
Strong communication skills, with an attention to detail
Existing network of luxury content creation contacts.
Maintaining a positive attitude under pressure, and the ability to bring solutions and ideas
Collaborative, able to foster a team relationship with co-workers and all agency disciplines
Critical thinking/using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches.
Flexible and willing to shift gears to meet project deadlines and client deliverables