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e-Commerce Campaign Manager – Kings Cross, London London, England

Universal Music Group

Full Time London, England 24000 - 38000 GBP ANNUAL Today

Job description

Music is Universal

It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected].

The A Side: A Day in The Life

Universal Music Group is looking for an eCommerce Campaign Manager with experience across all biddable media channels, with expertise working across all ad buying platforms & DSPs – with particular speciality in the Meta & Google Ads space. We are looking for someone that has a passion for eCommerce and performance media planning & buying, always looking for the smartest way to drive innovation through media plans to deliver best in class campaign set up and return on investment.

This role is as much about eCommerce as it is about wider audience planning & campaign management as we need a candidate that can delve into 1st, 2nd and 3rd party data sources to understand their wider impact on ROAS and as well as understand best practise when it comes to creative strategy. We’re looking for someone who can also independently work with the platforms to ensure best in class and technical innovation.

This role is unique in market and an exciting challenge for anyone looking to expand their existing knowledge of biddable media in the eCommerce space. We need someone with an appetite and hunger to learn on the job, as well as the desire to upskill the wider team and business in the eCommerce & performance media space – someone able to go out into market and spend time with vendors to bring back new thinking and ideas that will continue to push the boundaries of what we do.

The B Side: Skills & Experience

Manage successful implementation of all performance/DR digital campaigns for UMUK (e-comm, app download)
Auditing and optimisation of all campaigns to ensure optimum delivery
Working closely with eCommerce teams on planning, forecasting and reporting of performance related digital campaigns
Demonstrate incremental revenue generated via digital ad spend
Provide consultative support to media planners on audience strategy and best way to structure campaigns and plans
Spend time with CRM to review how data is used across the business, to affect change within the marketing teams by using a data first approach
End to end campaign management and optimisation across all demand side platforms and publishers including Facebook, Twitter, Google Marketing Platform, Spotify, TikTok & Snapchat
Spend time with both new and existing vendors to understand the data within all platforms and how it can be utilised for buying
Report digital marketing results regularly and provide recommendation to leadership and key stakeholders
Working closely with data analyst & media planners to report performance insights that will affect strategy for new campaigns
Escalating technical issues with suppliers and managing deadlines within this process
Acting as an optimisation expert for each buying platform used, and regularly advising labels of additional planning opportunities
An in depth understanding of modern tracking setups & attribution models, to ensure we’re driving best in class conversion data and reporting accurately

Person Specification

High level understanding and experience of all Google Marketing Platform tools, with particular focus on Google Search & PPC products
An understanding of all social advertising platforms, including but not limited to Facebook, TikTok, Snapchat, Twitter
An understanding of the Shopify platform and associated eCommerce technologies
Good understanding of digital media technologies and market in general.
Ability to work independently with a hunger to learn more
Analytical experience - evidence of having approached problems from a mathematical perspective and working through to a solution in a logical way.
Interest in data and Excel skills.
Strong written and verbal communication skills.
Effective organisational skills.
A dynamic, energetic, and enthusiastic character

Bonus Tracks: Your Benefits

Group Personal Pension Scheme (between 3% and 9%)
Private Medical Insurance
25 paid days of annual leave
Interest Free Season Ticket Loan available
Holiday Purchase scheme
Dental and Travel Insurance options
Cycle to Work Scheme
Salary Sacrifice Cars
Subsidised Gym Membership
Employee Discounts (Reward Gateway)

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.

Job Category:

Marketing, Streaming & Digital Media

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