E-Commerce and Marketplace Specialist Lancashire
Job description
PORTWEST, a leading global manufacturer of safety wear, workwear and PPE is currently seeking applications for an E-commerce and Marketplace Specialist to work remotely based in the United Kingdom. Portwest is one of the fastest growing workwear companies in the world currently employing over 5300 staff worldwide, with customer service staff in over 160 countries and 8 Global warehouses in UK, Ireland, Italy, Poland, Spain, UAE, USA, and Australia. We design, manufacture, and distribute market leading workwear, safety wear and PPE in fully owned production facilities.
OVERVIEW OF DUTIES & RESPONSIBILITIES:
- Drive and develop the Portwest eCommerce and Marketplace strategy on selected eCommerce platforms that supports company annual and 5-year growth plans
- Determine the appropriate digital selling platforms and work with internal colleagues (Operations, Marketing, Commercial, Product, Graphics) and external partners to develop engaging content, drive sales growth and customer engagement
- Develop, implement and manage SEO/PPC Strategy/Marketplace Marketing Plans with internal colleagues
- Monitor, manage and act upon Marketplace/platform analytics and internal data sources showing a high degree of commercial awareness and skill with a focus on advancing sales growth
- Maintain a current working knowledge on eCommerce platforms and Marketplace developments, associated software and online selling trends
- Manage and develop all online activity in relation to PPC, sales, conversion and testing
- Measure and report on the performance of all eCommerce / Marketplace initiatives and assess against goals (Sales, Conversions, ROI and KPIs)
- Brainstorm new and innovative eCommerce and Marketplace strategies
- Challenge historic ways of doing things and ensure that the strategy and tactics are fit for the digital/online landscape
PERSON REQUIREMENTS:
- 2 to 5 years’ experience in an eCommerce or Marketplace Manager role within a B2B or DTC environment with hands-on experience of PPC campaign management
- Relevant third level degree in digital marketing, business or similar relevant field
- Fluency in German is desirable
- Microsoft suite of products including Excel to an intermediate / advanced level, use of apps such as Power BI & general project management skills along with strong analytical and data-driven thinking
- Commercial awareness and reality are a cornerstone of this role and demonstration of past sales and PPC success will be necessary to give the confidence that you can deliver sustainable sales growth
- Ability to multi-task, prioritise workload and meet deadlines
- Ability to work well in a team and as part of the wider matrix management environment
- Knowledge of Marketplace platforms such as Amazon Vendor/Seller, eBay, Walmart and more; advertising platforms such as Google Ads; keyword tools, search console, repricing software and integration software and platform accompying software such as Helium 10 and Jungle Scout
- Understanding of B2C and B2B selling platforms, web design and web analytic software
WHAT YOU WILL RECEIVE
We offer a competitive package commensurate with experience. We access to an extensive learning and development programme, a wide variety of discounts, pension and you will join a growing company where career progression is facilitated in both technical and people management directions.
WHAT TO DO NOW
Please apply today with an up-to-date CV outlining your experience relating to this position.
COMPANY AWARDS
- Great Place To Work 2023
- Best Medium Sized Workplaces 2022
- Deloitte Best Managed Companies 2016-2022
- Ibec Leading in Wellbeing Top 100 companies 2021
- Portwest CEO - Business Man Of The Year - InBusiness Ireland 2020
- Private Irish Business of the Year Export Industry Awards 2019
- Exporter of the Year 2018
- Portwest CEO - EY Entrepreneur of the Year 2017
