DTC Creative Strategist London, England
Job description
Location: North West London, NW2 7HF
Salary: £35,000 - £50,000
At Vitabiotics, you'll find a diverse bunch of talented folk who come from a wide range of backgrounds and possess an extensive array of experience. What brings us all together is a culture that thrives on innovation, mutual respect, team work and a sense of commitment. Vitabiotics is truly a great place to work!
Our business…
Vitabiotics has pioneered advances in nutritional healthcare products for over 50 years and the range includes manyof Britain’s leading supplement brands such as Perfectil, Pregnacare, Wellman, Wellwoman and Menopace.
As the UK’s No.1 vitamin company, exporting to 100 countries, Vitabiotics is widely acknowledged as leaders in innovation and in 2018 became the first vitamin company to twice receive the Queen’s Award for Innovation, awarded for its ground breaking clinical research.
We are in a period of ambitious growth and are looking for a performance-focused Creative Strategist to help grow our ecommerce business through creative test and learn.
The role…
You are a creative strategist with a passion for creativity that drives performance. Combining strong creativity with an analytical mind, you will play a key role in helping grow our ecommerce business through delivery of high-performing digital creative. You will help define a creative testing roadmap to fuel our performance marketing, as well as building a smooth process that enables rapid ideation, testing and iteration.
Responsibilities will include…
- Define and execute a creative strategy for our performance creative (paid social), that helps us grow our DTC business, through an ongoing process of test and learn.
- Build a creative testing roadmap that brings structure to our test and learn approach.
- Oversee production of performance creative assets (ads, landing pages, video creative) from briefing through to final sign-off, ensuring we maintain a good velocity of delivery.
- Conduct ongoing competitor research, diving deep into Facebook Ad Libraries, TikTok trends, customer reviews, and performance data to inspire creative briefs.
- Identify targeting personas, create direct response copy that speaks to their pain points - craft hooks and CTAs to capture attention, build engagement and drive conversion.
- Ownership of creative process, briefing internal design teams and external content creators to deliver full-funnel creative concepts for testing, from ads through to landing pages.
- Define a tight set of KPIs to evaluate creative performance across various channels.
- Work closely with Performance Marketing team to deliver the creative testing roadmap - iterate based on campaign performance.
- Translate lessons and insights from creative tests into action plans.
- Run weekly creative planning meetings to share results with wider team and plan next steps.
You will have…
- Proven track record as a paid social creative specialist, delivering successful creative content geared towards eCommerce KPIs (CTR, CVR, ROAS and CAC) for a DTC business
- Passion for social-media - up-to-speed with the latest trends - and how social creative can deliver DTC business growth
- Experienced in paid social analysis and has experience implementing a test-and-learn approach to creative design across ads and landing pages
- Highly creative - yet analytical and curious - able to generate new ideas and iterate on existing concepts based on data
- A good understanding of consumer psychology - able to research and identify target personas, and then create full-funnel (ads and landing pages) creative tests to drive revenue
- Experienced in briefing designers and content creators - able to translate performance data and audience research into clear creative briefs and scripts for video / UGC
- A natural copywriter, with expertise in crafting hooks and writing copy that converts
- Highly collaborative - able to bring together designers, content creators and performance marketers to deliver growth through performance creative
- Excellent attention to detail, a natural problem solver and adept and driving projects through to completion
What we can offer you…
- Competitive annual leave package
- Bupa Dental Cover
- 50% staff discount on all Vitabiotics products
- Sick pay support
- Free onsite parking
- Fresh fruit and snacks
- Flexible working opportunities
Come and join our award-winning team!
Please send a CV and covering letter to[email protected].
Job Types: Full-time, Permanent
Salary: £35,000.00-£50,000.00 per year
Benefits:
- Company pension
- Employee discount
- Free parking
- On-site parking
- Private dental insurance
- Sick pay
Schedule:
- Monday to Friday
Work Location: In person
Reference ID: CStrategist
