Job description
Are you a visionary leader with a passion for education and a proven track record in marketing and sales? Are you ready to make a profound impact on the educational landscape?
Capital City College Group, a leading and highly reputable educational institution, is seeking an exceptional Director of Marketing and Sales to join our dynamic team and help shape the future of education.
About the role:
As the Director of Marketing and Sales, you will play a pivotal role in driving the growth and success of the College Group. You will lead a talented marketing and sales team, developing and implementing innovative strategies to enhance brand awareness, attract high-calibre students, and maximize enrolment numbers across our campuses. This is an extraordinary opportunity to leverage your marketing expertise and strategic thinking to shape the future of education.
Responsibilities:
- Develop and execute comprehensive marketing and sales strategies to promote our colleges, programs, and educational offerings to target audiences.
- Lead a high-performing team, fostering a collaborative and innovative environment to drive exceptional results.
- Build and nurture relationships with key stakeholders, including prospective students, parents, educational consultants, and partner organizations.
- Conduct market research and competitor analysis to identify emerging trends, opportunities, and potential areas for growth.
- Oversee the development of compelling marketing collateral, digital campaigns, and social media strategies to engage and captivate our target audience.
- Collaborate with leadership team to align marketing and sales initiatives with academic objectives.
- Monitor and analyse key performance indicators (KPIs), providing regular reports and insights to senior leadership to drive informed decision-making.
- Stay abreast of the latest industry trends, technological advancements, and best practices in marketing and sales.
Qualifications and Skills:
- Bachelor’s degree in marketing, Business Administration, or a related field
- Proven experience in marketing and sales leadership roles, preferably within the education sector or a related industry.
- Strong strategic thinking and problem-solving abilities, with a track record of achieving ambitious targets and driving revenue growth.
- Exceptional interpersonal and communication skills, with the ability to build relationships, influence stakeholders, and inspire teams.
- Demonstrated proficiency in digital marketing, social media management, and data analytics.
- Knowledge of current market trends and best practices in education marketing.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
About Capital City College Group:
At Capital City College Group (CCCG) we are dedicated to transforming lives through exceptional education and training. Our focus is providing our learners with the skills to be successful in their futures, whether that is continuing in education through higher education, or an apprenticeship, or supporting them into a higher-level job.
This is an exciting opportunity to join the CCCG team who are passionate and dedicated to providing our students with the best possible teaching and training to fulfil the futures best suited to them. We recognise how hard our people work towards ensuring our students are supported throughout all areas of their college experience, and thus we provide an excellent set of employee benefits.
Our employees benefit from:
- A generous annual leave package, in addition to bank holidays, and time off between Christmas and New Year.
- We are part of the defined benefit Local Government Pension Scheme, which means the pension you get is based on how long you have been a member of the scheme and how much you earn.
- We offer our employees access to LifeWorks, a discount portal providing our people with support and resources for their lives and wellbeing.
- We are part of Cycle scheme, the UK’s most popular cycle-to-work benefit,
- We offer interest-free season ticket loans to staff, enabling them to benefit from the savings of holding an annual Travelcard.
- All staff members are eligible for a free annual eye health checkup, and a contribution towards spectacles. We also offer staff members an optional annual flu vaccination and provide access to occupational health.
At CCCG we are committed to equality, diversity and inclusion in all our activities for everyone who learns and works here. We respect and value differences and welcome applications from candidates from all backgrounds. We create a safe and trusting professional environment where people are treated well and equally.
We are committed to safeguarding and protection of young people and adults and follow Safer Recruitment processes. All successful candidates will need to complete a DBS check, with some roles requiring an Enhanced check.
Our values Respect, Aspiration, Collaboration and Opportunity are the key ideas and principles that people within our organisation and our partners believe are important. They sum Our Purpose: why we do what we do, and Our Approach: how we go about our work.
Don't miss this extraordinary opportunity to be part of a visionary team dedicated to transforming the education sector. Apply today and let your expertise drive the success of Prestige Education College Group!
Closing Date: 6th August 2023
Interview Date: TBC