director pr manager Remote
BetMGM
Full Time
Remote
199540 - 145120 USD ANNUAL Today
Job description
Director, Public Relations
Remote
About Us
We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.
We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.
We were recognized as one of Glassdoor’s “Best Places to Work”.
About the Role
The Director of PR will create, manage, execute, and lead the development of the Public Relations (PR) strategy for the business. The role will oversee and lead all PR activity for Sports Betting and Casino including the creation, execution and management of all public facing communications to press and all media publications . The role will ensure BetMGM and all other brands are top of mind for all relevant press events and significant BetMGM announcements to continue to ‘tell the BetMGM story”.
Responsibilities
- Accountable for the entire public relations strategy in order to maximize all significant announcements for the growth of the BetMGM brand (and all other brands)
- Develop and lead a PR strategy that gives BetMGM the loudest voice in the media landscape to cute through in a very busy and noisy market
- Full ownership of all press materials and handle multiple, diverse projects simultaneously in a fast-paced, cross-functional environment
- Working closely with the VP of Marketing, CRO and CEO to articulate all BetMGM media stories including prep of CEO for nationwide televised interviews and corporate capital investor days
- Lead a team to help identify and successfully pitch sports betting data/markets, campaigns and initiatives to media, local, national, and online publications; as well as respond to media requests for information
- Develop and maintain close working relationships with members of the press (broadcast, radio, print, online, blogs, trades, etc.)
- Develop and report on KPIs and other success measures, reporting on press coverage and feeding into the media mix model
- Liaise with the wider marketing, and digital/social teams, maintaining the flow of information across the various teams highlighting any and all potential PR related communications
- Manage and lead relationships with outside public relations agencies and consultants providing weekly feedback to ensure return on investment
- Encourages collaboration and proactively builds rapport with a small team as well as the wider marketing team
- Effectively manages work and resources to meet timelines and goals amid competing priorities
- Accountable for the tone of voice with all media relations communications both positive and negative
- Assist in the monthly, quarterly, bi-annual and yearly PR reports to ensure the stream of BetMGM media communications are kept constant
- Provide the PR team with strong mentoring and clear leadership which both motivates and inspires a culture of high achievement, while nurturing key members of the team to ensure long term retention of talented individuals
- Develop major PR campaign themes / promotions for critical trading periods including the NFL season, March Madness, major sporting tournaments and other special events as needed from time to time with the support of the team
- Work closely with the Head of SEO and Director of Digital Marketing to ensure all media press releases can gain maximum SEO benefit
Essential Functions
- Must be able to stand or sit and operate computers and other technological devices for extended periods of time
- Bachelors Degree or equivalent
Qualifications
- 8+ years marketing experience
- Significant experience in previous PR related roles
- Sports/gaming promotional experience preferred
- Exceptional communication, interpersonal and organizational skills
- Strong commercial acumen and as comfortable with numbers as talking PR strategy
- Must have the ability to lead a small team and be a team player
- Can-do attitude, enthusiasm, energy, and inner motivation to take actions to achieve goals beyond what is required
- Serve as a point person on marketing priorities; this may include partnerships, campaign deliverables, social assets, platform and website assets, e-mail, and content priorities
About Our Culture
Building BetMGM from the ground up takes effort, energy, and teamwork, but that’s what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:
Building BetMGM from the ground up takes effort, energy, and teamwork, but that’s what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:
- Believe in Your Game – Take your shot! There’s a freedom to explore ideas usually only start-ups are lucky enough to experience.
- Backed by the Best - With our expertise—merged with that of our world-class investors—we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.
- Do What’s Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.
- Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.
What We Offer
As a valued employee, we’re committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more!
Gaming Compliance
Candidate must comply with and support the company’s responsible gambling policies, procedures and initiatives.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
BetMGM LLC is an Equal Opportunity/ Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. If your experience looks a little different from what we’ve identified and you think you’ve got what it takes, we’d love to learn more about you.
If you need assistance or accommodation with your application due to a disability, you may contact us at [email protected].
Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.
BetMGM
https://www.betmgminc.com/
Jersey City, NJ
Adam Greenblatt
Unknown / Non-Applicable
1001 to 5000 Employees
Company - Private
Culture & Entertainment
2018
