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Job description

Rela8 Group is a custom events agency operating in the B2B IT, Data and Cyber Security industry. Our products include virtual roundtables, private dinners, and bespoke experiential lead-generation events as well as global summits for our technology community. In addition, we run a market leading membership platform for C-Suite Technology executives, across the UK, Europe and USA.

We have an exciting opportunity for an enthusiastic and self-driven Marketing Director to join our rapidly growing events and custom marketing business. We operate our business around our 3-core ethos: Trust, Integrity, and Honesty

Rela8 Group has a hardworking and entrepreneurial team who are passionate about creating genuine value for our executive communities.

We are looking for a dynamic, passionate, and motivated leader, to drive a high-performing marketing department consisting of 3 direct reports.

What’s in it for you:

• Join a dynamic and entrepreneurial business offering exciting new growth plans for 2024· Bonus scheme
• 21 days annual leave (plus 2 weeks over Christmas period)
• Your birthday off
• Pension contribution
• Work-from-home
• Access to shared working spaces across the country

Who you are:

• A bachelor’s degree in marketing, communications, or related field and a professional qualification
• 3+ work experience as Senior Marketing Manager, Marketing Director, or a similar role preferably in the B2B events or conference industry
• Strong understanding of direct and digital marketing channels, and best practices
• Experience with membership models
• Technical knowledge and experience of Salesforce and Pardot, or similar systems
• Strong analytical skills and data-driven thinking
• Strong leadership skills and experience in driving high performing marketing teams
• Exceptional written and verbal communication skills
• Previous experience within the B2B SaaS industry would be an advantage

Responsibilities:

• Develop and implement the overall lead-generation strategy to support event and sponsorship revenue growth in line with business targets across target markets
• Create and drive our brand awareness strategy to strengthen Rela8 Group’s position in the competitive B2B events space
• Develop a clear content strategy to help support the recruitment of C-Suite executives to the Technology Leaders Club membership platform
• Oversee the execution of all activities, optimisation, and reporting, ensuring brand consistency through all marketing channels.
• Utilise internal marketing tech to increase efficiency of marketing activities across the department
• Oversee the creation and production of marketing collateral, including event and sales brochures, promotional videos, sales presentations, social media content, post-event client content (including whitepapers, e-books, interviews, fireside chats)
• Regular database audits to ensure delegate and sponsor data is accurate and being utilised effectively across the business
• Use marketing automation to ensure an effective sales funnel to support the sales team
• Set and monitor all marketing goals and KPIs
• Be the champion of all internal platforms including Salesforce, Pardot, Websites and Apps, to ensure they are working correctly and efficiently
• Continue to train, recruit, and grow the department in line with the business needs

Job Type: Full-time

Salary: £60,000.00-£80,000.00 per year

Benefits:

• Company events
• Company pension
• Employee discount
• Profit sharing
• Work from home

Schedule:

• Monday to Friday

Supplemental pay types:

• Quarterly bonus

Education:

• Bachelor's (preferred)

Experience:

• B2B marketing: 3 years (required)
• Management: 3 years (required)
• event marketing: 3 years (preferred)

Work Location: Remote

Expected start date: 01/09/2023