director media specialist Chicago, IL
Job description
This role employs data-driven insights to deliver on lead generation for defined clients. Must be a self-motivated team player willing to not only work top-down, but also bottom-up in an environment that will require managing timelines of multiple projects and priorities in short order.
And you’ll bring the juice, too. To our team and our clients. You’ll continuously bring new ideas and market leading examples to creative and media placements. You’ll scope out and identify new channels, platforms, tools, and systems to improve performance.
And best yet, you won’t stop until you reach that performance target (. . .until of course, the next target heightens). It’s that get it done, find a way ethos that will make you successful here.
Role:
- Lead investment across digital and non-digital channels. Allocate and modify budgets to scale spend on an as appropriate basis.
- Drive campaigns from planning to implementation in furtherance of delivery against client-defined performance metrics.
- Oversee campaign execution, management and reporting, including in-depth analytics of key acquisition metrics.
- Measure everything the agency produces to create iterative testing plans along a defined roadmap to advance goals.
Requirements
- Preference given to:
- Demonstrated track record of delivering against acquisition marketing frameworks (CPA, CPL, % against CAC, etc.)
- Previous agency experience. In absence of agency experience, brand-side experience leading investment decisions across digital channels.
- Proven competency in managing members of an internal team.
Tools/platforms you must know how to use (. . a/k/a, be prepared to talk through your knowledge of these platforms at an in-depth level during the interview process):
- GA4/UA (UA360 knowledge helpful)
- CM360/DV360
- SA360/Google Ads UI
- Facebook Ads
Benefits
- Fun-loving and casual team environment
- Large integrated agency with stable work and work environment
- Large and stable client list
- Competitive salary
- Excellent benefits, including
- Discretionary bonus plan
- Excellent growth and training programs for career development
- 100% employee health insurance coverage
- Generous paid time off policy
- Internal promotion strategy
