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director marketing communications specialist London, England

Decathlon

Full Time London, England 32866 - 29503 GBP ANNUAL Today

Job description

International. Team players. All religions. Stronger together through our love of sports.

At Decathlon UK, we are driven by our mission to help more people in the UK get physically active and healthy. We are a part of the DECATHLON Group, one of the world’s biggest sporting goods retailers. And today, we are looking for a Marketing and Communications Director who will lead the development and implementation of an extensive and data-driven 360° marketing communication strategy. Together with a team of talented and creative people, your ultimate goal is to drive awareness, increase website traffic, and retain customers in order to accelerate the business’ growth.

Ignite your strategic brilliance and take charge of spearheading captivating communication campaigns tailored to the unique needs of Decathlon's local markets!

THE JOB

Support and adapt our marketing strategy to the local context:

Define and collect the needs and co-develop customer insights leveraging mutualized resources from our global principal
Define (and mutualize with country marketing cluster) the market-specific customer segmentation
Work with the Commercial Director and Country Director to co-build the commercial policy
Define and monitor key performance indicators (KPI) to measure the impact of our marketing activities, and return of our investments
In collaboration with our Commercial Director, prepare the 360° marketing planning, campaigns prioritization and budget allocation, and marketing mix in line with the trends within sports, brands, channel and customer behaviours
Captain the management and evolution of the marketing and communication project together with your team

Develop and execute comprehensive marketing communication strategies that align with our brand objectives, leveraging all customer touchpoints:

Ensure brand coherence by executing brand guidelines all across our platforms and client touchpoints
Define local communication guidelines in line with our International Teams
Ensure implementation and execution of internal and external/ PR communications

Strategize and implement communication campaigns targeted toward Decathlon's local needs:

Oversee the design and execution of marketing campaigns and events (physical, digital)
Animate local events and train local Omni-Channel Sports Sales Leaders
Monitor and animate local marketing effectiveness against target ROI KPIs
Manage the development and implementation of brand strategies in the digital area across the entire customer journey in cooperation with your teams.
Manage the relationships with agencies locally and supports negotiation and purchasing of media space and animate local marketing expert communities

Lead and manage a team of marketing communication professionals, providing guidance, and performance feedback to drive excellence and achieve targets:

Lead marketing talent acquisition and development locally
Develop your team through regular individual reviews, guidance, and by co-building a clear professional development plan
Coordinate and manage your teammates to ensure their further development and support them in achieving their goals.

SO IF YOU…

Have a strong passion for sports and influencing other people to discover their passion for it
Proven experience (>5 years) in Marketing and Communications within Support Services, B2B, or Tech
Strong leadership skills with the ability to inspire and motivate a team toward achieving common goals
Are data-driven: with a strong sense of analysis and understanding of the marketing funnel, performance marketing KPIs, and profitability levers
Have exceptional presentation skills with the ability to clearly convey ideas across
Are a strong and influential communicator with a positive and go-to attitude
Have strong organizational and prioritization skills
Are hungry, passionate, and curious: constantly put new ideas and opportunities to the pitch
Have the Ability to build positive relationships, collaborate, and functionally lead teams across the network
Have excellent interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels of the organization.

…then this job is for you.

BENEFITS THAT AWAIT YOU:

Get to enjoy the following benefits and perks:

Annual remuneration reviews
Hybrid working
Healthy employee discount on all Decathlon products
Weekly Staff Sports/Activities and free access to our office gym
Cycle-to-Work Scheme
Gym, food, and travel discounts

… and many more

ABOUT DECATHLON UK

We’re an international sports retailer with 2080 stores in 56 countries, and if you look a little closer, you’ll see we’re so much more.

Decathlon is dedicated to helping, inspiring and guiding you through your sports experiences. We believe that discovering new sports and being sporty – well, it’s an important part of life – and living well shouldn’t just be for a privileged few.

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