director marketing Needham, MA
Job description
Home Market Foods (HMF) is a growing, successful, category leading producer of protein-based meal solutions that is as committed to treating our colleagues and customers as family as we are to delighting consumers with award winning products. Our innovative products are sold at the top retailers and food service customers in North America, and it is our commitment to empower our people and treat them with respect and kindness that defines who we are.
You may recognize our brand names or products: Cooked Perfect brand meatballs are found in the frozen section of almost all grocery stores in the US; RollerBites are on the grill of every 7-11 and many convenience stores nationwide; Eisenberg hotdogs and Bahama Mama sausages, both of which are sold at many sporting venues, movie theaters, schools and other large venues. Our success is supported by our collaborative culture, decentralized decision-making, and commitment to compassionate leadership.
We have grown substantially over the last few years, propelled by our investments in innovation and operations and led by a team of world-class leaders. We are poised for continued success and offer amazing opportunities for our customers and our employees.
With corporate headquarters in Needham, MA a manufacturing facility in Norwood, MA, and a distribution facility in Norton, MA, we are comfortably located within the Boston metropolitan area.
ABOUT THE JOB
Home Market Foods is a fast-growing mid-size meat manufacturing partner with large c-store food service & traditional food service businesses, a private label co-manufacturing business, and a category leading brand at retail. We doubled our business over the last 5 years and plan to double it again in the next five years.
We are looking for a high impact Marketing Director to play a pivotal role in achieving this growth. You will lead the marketing & product development efforts for one of the largest segments of our portfolio: Cooked Perfect pre-cooked meatballs (i.e. frozen).
The Director of Marketing will have two direct reports and report to the Chief Growth Officer. The hybrid position is based in Needham (Boston area).
YOUR MISSION: Home Market Foods is starting a revolutionary, long term "movement marketing" campaign that will help families be happier, healthier, and more connected. Although Cooked Perfect is the leading brand of meatballs, it's not just about meatballs for us – it's about families. By featuring Cooked Perfect (but not exclusively), you will drive Cooked Perfect awareness and household penetration which will result in significant sales increases.
BACKGROUND AND SKILLS
- Social media ninja
- Influencer rainmaker
- Skilled blogger
- Grass roots/guerilla marketing guru
- Big Idea Thought Leader
- Public Relations Disruptor
- Insight Hunter
- Super Foodie
- Brand Maven
- Entrepreneur
- Communications Unicorn
- Valued Partner
- Self-Starter
IDEAL CANDIDATE SUMMARY
- Strong results track record in CPG food categories and non-CPG businesses
- Mix of large and small company/start-up experience
- Used to working with small budgets and lean staffing
- Proven success working in a Matrix organization without direct ownership/authority
- Extensive C-store, Food Service, and Retail sales & marketing experience (14 years minimum)
- Expertise in driving significant results with social media, influencers, and experiential marketing campaigns
- Partnership mindset in working with sales teams and customers – HMF is a customer driven company
Home Market Foods provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
