director marketing Franklin, KY
Job description
POSITION PURPOSE:
Manages and coordinates marketing strategies and activities for the facility. Responsible for growth by obtaining new admissions and meeting proper goals through building and developing external business leads and relationships.
ESSENTIAL FUNCTIONS OF POSITION:
Designs and manages the marketing strategies for the facility. Generate and develop new leads through a combination of in-bound calls, out-bound calls and marketing visits. Conduct one on one contacts with potential referral sources, maintain positive relationships with current referral sources. Utilizes educational opportunities to present the facility to referral sources. Identifies, contacts and manages potential clients. Sources potential, appropriate patients for facility. Accomplish targeted census goals. Work individually or with a team in recommending action, scheduling and executing marketing programs, assisting in development of marketing communications and coordinating promotions. Identify marketing prof ram opportunities, and write and edit marketing materials to support sales and marketing objectives. Responsible for implementing and managing systems to track inquiries, admissions, discharges, sales calls and other information necessary to monitor sales and business activity. Participates in departmental budget planning and supplies monthly report to Administrator. Perform additional duties as assigned.
Qualifications
Ideal candidate must be a skilled communicator, director and motivator Able to organize and prioritize many tasks effectively years of experience in an Admissions/Marketing position in healthcare environment Long term care experience required Knowledge of Medicare and 3rd party billing Knowledge of medical terminology Ability to discuss clinical evaluations with physicians and other care givers within facility Must be detail oriented and have excellent customer service skills Able to react to emergency situations appropriately when required Must be able to travel locally by personal automobile as required
