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Communications Director

Position Title: Communications Director Supervisor: Executive Director

Department: General Administration Full or Part Time: Full-Time

Fair Labor Standards Act Status: Exempt Starting Salary Range: $70,000-$77,000

Position Code: Revision Date: July 2023

About Safe Passage

Safe Passage is a nonprofit organization dedicated to addressing the aftermath and prevention of
domestic violence and relationship abuse Safe Passage provides services to address survivors’ holistic
needs for recovery and physical safety. Services include trauma-informed counseling and support groups
for survivors, families and children, community education, and individual and policy advocacy.

Our Mission: Safe Passage is dedicated to creating a world free of domestic violence and relationship
abuse. We support survivors and their families. We engage our community. We advocate for systemic
change.

Safe Passage is an organization made up of survivors, women, trans folks, people of color, immigrants,
people with disabilities, and LGBQ+ people. Oppression and violence disparately impacts us and we
strongly encourage people from these and other impacted communities to apply. We aspire to foster a
work environment that is inclusive as well as diverse. Survivors come from all different backgrounds, and
so do our employees. We encourage you to apply if you believe you have the skills and experience to
thrive in this role and contribute to our mission at Safe Passage.

Position Summary

The Communications Director will manage the agency-wide communications activities while working
closely with all departments. The Communications Director uses creative strategies and analytics to
meet the agency’s communication goals and will work to raise Safe Passage’s profile and expert status.
The CD will manage Safe Passage’s communications calendar and activities, initiate and manage media
coverage for the agency, and coordinate the development of digital and print publications, video, and
other new media content. The CD will also initiate activities to increase utilization of Safe Passage
services.

The Communications Director role is new to Safe Passage and is designed to build on a history of brand
development and general communications currently held by several departments. First year priorities
include start-up of an agency-wide communications committee, establishment of an annual
communications plan, and promotion of agency processes for managing external and internal
communications.

Essential Functions

Agency Leadership Contribute to agency wide efforts to create a culture of non-violence, anti-racism, inclusion, and

to actively seek ways to contribute toward efforts toward building an inclusive and
organizational culture through relationships, transparency, knowledge, and modeling

• Serve on Leadership Team
• Contribute toward agency strategic planning, data collection and analysis, supervision through a

Agency Wide Communication Management- 30%

• Coordinate and lead staff/board communications committee - including volunteers and interns

• Work closely with direct service, community engagement and fund development departments

• Manage website, including overseeing design standards; work with staff, board, and participants

to generate website content; and work with technical vendors

• Responsible for managing and coordinating media inquiries and relationships

• In collaboration with department directors, create and maintain agency wide communication

plans in alignment with agency strategic plans

• Maintain communications calendar, planning and tracking communications activities across

multiple channels both internally and externally

• Collaborate with content experts in support of message development in alignment with

communication guidelines to increase brand reputation for Safe Passage

• Ensure that program, fundraising, event, and all other external materials reflect Safe Passage’s

brand guidelines and visual identity

• Generate content for social media channels and blog

• Monitor online activity referencing Safe Passage

• Implement and analyze data in support of communication goals and strategies

• Implement training plans for staff, volunteers, and other stakeholders assisting in

communications

Community Engagement and Communications – 30%

• Develop print and electronic materials for program outreach and promotion, including event

materials, print programs, and digital materials

• Document program events via audio, photo, video, social media, and/or web and print

reports and work with staff to create dissemination plans for program materials

• Provide other communications support related to programming as needed

• Collaborate with Community Engagement staff to determine communication and marketing

strategies in alignment with program goals

Fund Development Communications – 30%

• Work with development staff, board and volunteers to create messaging and concepts for

appeals, monthly donor communications, the Hot Chocolate Run, and other campaigns

• Manage and execute marketing plan for the Hot Chocolate Run, Safe Passage’s largest

fundraising event including emails, social media, press, radio and other outlets

• Provide other communications support related to fund development as needed

Other duties as assigned – 10%

In strong collaboration with the Community Engagement & Fund Development Departments and in
alignment with the strategic plan, the Communications Director will represent Safe Passage at
community events, and foster relationships with external stakeholders and collaborators.

Expectations of all employees

In the performance of essential job responsibilities, Safe Passage employees are expected to:

• Demonstrate commitment to Safe Passage’s mission and principles of diversity, inclusion, and

• Represent Safe Passage in a professional and competent manner to clients, organizational

• Perform quality work within deadlines
• Work effectively as a team contributor on all assignments while contributing to a positive

work efforts with other employees and organizations

Work Hours and Schedule

35 hours per week, Monday through Friday 9am to 5pm, hybrid on-site/remote schedule with some
required flexibility for evening and weekend needs (including in-person attendance required for events

as needed).

Years of Experience

Bachelor of Arts in Communication
At least three (3) years of relevant communications and marketing experience required

Knowledge, Skills & Abilities

Required Outstanding communication (writing and editing) and interpersonal skills; ability to relay

Instagram, and Facebook Advanced word processing and data entry skills using Microsoft programs (especially Word and

Excel) and Google Suite; ability to assess and implement new software Experience with web and communications software such as Wordpress and mailchimp

• Strong time management skills, ability to meet deadlines, ability to effectively prioritize, and

• Detail oriented, with experience in copyediting

• Alignment with mission and values and commitment to social justice

• Demonstrated ability to interact effectively and work successfully with persons of diverse

backgrounds, including people with different racial, ethnic and class backgrounds, people of

different genders, and people with disabilities

• Must demonstrate flexibility and work well under pressure
  

Preferred

• Demonstrated experience developing and implementing creative communications strategies

• Familiarity with emerging social media platforms

Photoshop, and Canva

Tools & Technology Requirements

Tools & Technology Requirements for all staff: High level of proficiency and comfort utilizing and
troubleshooting technology, including but not limited to PC systems, google suite (gmail, drive,
calendar), zoom and web conferencing, electronic databases, and cloud-storage programs.

Benefits

Safe Passage is a supportive, collaborative workplace that fosters growth in its employees, both
personally and professionally. We strive to hold an environment that encourages growth, creativity, and
flexibility. We are advocates for livable wages, self-care and work-life balance, and our compensation
package reflects this. Employees receive 3 weeks of accrued vacation for the first year, 4 weeks starting
year 2, and 5 weeks after 9 years, prorated for part time. We provide three personal days, and ample
holiday and sick time. Benefits include health and dental insurance, and a 401(k) with agency match.

Safe Passage works to earn its position as a justice-centered employer of choice in Western MA. Safe
Passage provides a bilingual pay premium of $1/hour for staff who possess language competency that is
likely to be utilized in their position.

Application Instructions

To apply: Send resume and cover letter with the subject “Communications Director” to
[email protected].