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About us

Indicia Worldwide is an insight and technology-led communications agency with global production expertise.

Why we exist: we create new value

At Indicia Worldwide, our philosophy is one of ‘creating new value’. We create new value at every step of the journey that a brand takes to market, by driving an increase in marketing performance and reducing costs in marketing execution. For our clients and their customers, we are building mutually-beneficial partnerships. We see this proposition, built around the perfect balance of efficiency and effectiveness, as pioneering, entrepreneurial and, above all else, sustainable.

Our substantial investment in our technology and data science capability, and resource, provide our differentiation in the marketplace. Data insight and marketing technology allow us to measure our work, evidencing ROI as the most critical metric in today’s environment.

We see ROI where others don't. We are the only agency that combines creative, data and technology talent with production and procurement expertise to improve your marketing performance and efficiencies. We realise ROI for our clients by enabling them to deliver more engaging, cost-effective and sustainable customer experiences.

As a business we draw on a rich heritage from the worlds of print, creative production, retail, data, digital, tech and creative, bringing these disciplines together to support global brands with their omnichannel marketing activation needs.

We believe in what we do. We believe this proposition makes us unique. We have the capacity to redefine the way marketing is activated for our clients across the globe. Now, and well into the future.

The output: Improved client performance by engaging consumers with brand ideas better, faster and more cost-effectively, across every step of a brand's journey to market.

Purpose of the role

Reporting to the Client Partner, the Business Director will support and drive growth of the assigned accounts through balancing day to day operational support and leadership to the teams with a strategic approach to the client in order to enhance our service offering and overall performance. They will:

Take the lead in establishing and nurturing strategic client relationships/engagement across all their brands/markets

Coach and train direct reports (and any more junior client services individual working on the same team), leading by example in delivering client services excellence through the lens of our CAPE values

Work closely with the Client Partner and actively contribute to the financial forecasting/resource planning process of their accounts

Contribute to the strategic direction and growth of Indicia Worldwide

They main areas of focus will be Client Relationship, Growth/Business Development, Account Management, People Development & Engagement, Financial Accuracy and Strategic Direction.

Client Relationship Management

• Leverage all aspects of the client’s relationship and utilise knowledge to have maximum impact on the client’s business
• Represent Indicia Worldwide’s culture and CAPE values at all times when liaising with clients
• Lead by example in ensuring that their direct team are also developing strong relationships with their client stakeholders and provide support whenever needed

• Drive engagement through consistent and meaningful data driven interactions with the client

• Act as a ‘go-to’ person for their clients and help them defining the strategic direction of their marketing/production plans.
• Ensure that the client’s needs are effectively translated for Indicia Worldwide’s delivery teams to provide a best in class service
• Invest significant time with client stakeholders across the allocated markets and accounts

Growth and Account Management

• Proactively develop and implement initiatives to expand Indicia Worldwide’s offering to the client
• Ensure that the direction of all the work and deliverables reflects the client’s strategy

• Identify opportunities within the client business for increased scope of Indicia Worldwide’s capabilities
• Identify successors and ensure a plan is in place for short-, mid- and long-term succession.

• Ensure a balanced management concerning growth and client management in the allocated accounts
• People Development & Engagement
• Support and facilitate development of the teams according to the feedback provided by the client and internal stakeholders
• Build and facilitate such environment where the team feels empowered and engaged to thrive and deliver the company’s strategy
• Ensure that the team have a relevant and reliable flow of information on Indicia Worldwide’s strategy, relevant client updates and internal ways of working
• Communicate effectively with all relevant stakeholders – team, client and senior leadership as well as any other support function in the business

Financial Accuracy

• Ensure sound financial management and profitability of the assigned account
• Ensure reliability of the forecasting process, taking full ownership of the financial process and promoting accountability within the team
• Support the Client Partner’s and Chief Client Officer in the yearly budgeting process

Strategic Direction

• Support Client Partners and Chief Client Officer in bringing Indicia Worldwide’s vision and goals to life.
• Provide meaningful insights and relevant direction to Client Partners and Chief Client Officer to ensure that Indicia Worldwide is able to respond to short, mid and long term needs of the client
• Present, consult and discuss with clients independently re potential new opportunities or areas where Indicia could add further values and to seek support from Client Partner or other Subject Matter Experts whenever needed

Skills, knowledge, experience and exposure

• Significant background in Account Management, ideally coming with an Account Manager/Senior Account Manager background, and/or Account Management teams leadership experience
• Demonstrated high level of exposure to multicultural and international environments and ability to effectively liaise with both internal and external stakeholders of all sort of cultures and backgrounds
• Fluency in English is mandatory and ideally the ability to communicate both verbally and in writing in one or two additional European languages
• Relevant experience in the marketing/client management industry, including Retail and FMCG
• Relevant experience in an Agency environment would be beneficial
• Full understanding of entire end-to-end marketing process, from client strategic requirement to deliver cross-channels.

The mindset to navigate the role

• Indicia Worldwide’s values (Collaborative, Accountable, Pioneering and Entrepreneurial) are the foundations of our culture and ways of thinking in the Company and everyone is expected to behave according to those principles, that shape a high performing environment. The Business Director has the ability to strike balance between the immediate client management needs and the mid to long term growth opportunities. Continuous Improvement is at the heart of what they do and approaches every conflict and challenge as an opportunity to learn and improve, keeping always a solutions-focused approach and with a strong focus on development (self and others).
• The Business Director is a ONE Indicia ambassador and is ready to activate plans to reach targets autonomously, keeping the relevant stakeholders engaged throughout the process and in a collaborative way, ensuring alignment between the client’s needs and Indicia Worldwide. At the same time, they hold a holistic understanding of Indicia Worldwide’s value proposition and offer and are ready to act as a first point of contact for the relevant client stakeholders. They will be entrepreneurial and pioneering through creating the opportunity with the client to start conversations about growth and new services. They will also be able to keep a long term view and manage pressure of the client and leadership, driving a culture that empowers their team members and facilitates accountability.
• The Business Director is a people centered leader and will make their team a priority, finding always time to have meaningful interactions, quality time through 1:1’s and building a trustful relationship by providing and gathering feedback on a regular basis. They will proactively provide support to their teams and will feel accountable for the development of their direct teams.

The softer skills that we believe, will help you thrive in this role:

• The Business Director will have strong coaching skills, with a visible strength in active listening and will also perform with a high degree of resilience and ability to maintain a long term view when facing immediate challenges, supporting a constructive and smooth resolution of issues. They will also be creative, positive, flexible and pioneering when providing solutions to challenges.
• They will be capable of always keeping a respectful, constructive and intelligent communication style and will be great at conflict management skills, such as displaying patience, practicing empathy or keeping a positive attitude.
• The Business Director will also show a high level of prioritization skills and will be effective in delegating and managing workload through the team.

Role Requirements

• The Business Director will be expected to spend a significant amount of their time on client interactions, with a preference to have them on a face to face, meaning that significant travel will be expected within the regional or scope. Attendance to potential internal business meetings may result as well in travelling internationally.
• They will be expected to perform in a flexible environment, but ensuring delivery. In exceptional circumstances, overtime may be required to match client or internal deadlines.
• The Business Director will be expected to conduct regular 1:1’s with their direct reports, ensuring that team’s motivation and wellbeing is kept track of.

We are an equal opportunities employer and as such, will make any reasonable adjustments to accommodate the needs of all candidates. If you have any such needs or requirements in the context of your interview, please notify us so that we can make the appropriate arrangements.