director brand manager

director brand manager Milton Keynes, England

MGA Entertainment
Full Time Milton Keynes, England 45287 - 32709 GBP ANNUAL Today
Job description

MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Fluffie Stuffiez™ , Na! Na! Na! Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Twitter, Instagram and Facebook.


Job Overview:

As a Regional Brand Director for MGA Entertainment in the EMEA region, you will play a crucial role in driving the success and growth of our brands across multiple markets. You will be responsible for developing and executing comprehensive regional brand strategies, and managing marketing campaigns that align with MGA’s global brand strategy. Your goal will be to maximize brand awareness, drive sales, and ensure consistent brand positioning throughout the region based upon the global brand strategy.


Key Responsibilities:

Brand Strategy and Planning:

  • Participate in the development and implementation of regional brand strategies that align with the company's global objectives and brand identities.
  • Identify consumer trends, the competitive landscape, and growth opportunities.
    • Communicate regional consumer trends to the global brand team to enhance brand opportunities.
  • Participate in the development of marketing initiatives, with global brand leadership, to effectively reach and engage with defined target audience segments.
  • Collaborate with cross-functional global teams to ensure alignment of regional brand strategies with product development, sales, and retail strategies.
  • Ensure strong communication by working closely with EU Pricing to deliver and maintain flash updates and pricing for the region.
  • Work with EU QA as needed to ensure product compliance ahead of sell in.


Marketing Campaign Management:

  • Plan and execute integrated marketing campaigns that deliver on the global brand strategies to drive regional brand awareness, product launches, promotional activities and consumer demand.
  • Oversee marketing budgets effectively and allocate resources to achieve optimal results.
  • Utilize various marketing channels, including digital, social media, PR, events, and partnerships, to maximize brand exposure.
  • Monitor campaign performance, analyze data, and provide regular reports and insights to the Global Brand Lead and the management team.


Stakeholder Management:

  • Build and maintain strong relationships with internal and external stakeholders, including Global Brand Management, media and creative agencies.
  • Collaborate with the global brand teams to ensure regional brand marketing aligns with overall global brand strategy.


Brand Positioning and Communication:

  • Collaborate on the global brand positioning and messaging consistently across all marketing materials and touchpoints.
  • Participate in the creation of compelling and innovative marketing assets, including packaging, advertising materials, and digital content that targets regional audiences while respecting the global brand strategy.
  • Ensure brand consistency in all regional marketing activities and maintain global brand guidelines.


Team Leadership and Development:

  • Inspire a team of marketing professionals, providing guidance, mentorship, and performance feedback.
  • Foster a collaborative and high-performance culture within the team, encouraging creativity and innovation.


Qualifications and Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
  • Proven experience as a Brand Manager or similar role in the toy, consumer goods, or fashion industry.
  • In-depth knowledge of marketing principles and best practices.
  • Experience in developing and executing successful marketing campaigns across multiple EMEA markets.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication and presentation skills.
  • Ability to work collaboratively in a fast-paced, dynamic environment.
  • Strong leadership and people management skills.


If you are enthusiastic about driving brand success, have a creative mindset, and are eager to contribute to the growth of MGA Entertainment's brands in the EMEA region, we would love to hear from you. Join our team and be part of the exciting journey of creating joy and sparking imagination for children worldwide.

director brand manager
MGA Entertainment

www.mgae.com
Van Nuys, United States
Isaac Larian
$5 to $25 million (USD)
1001 to 5000 Employees
Company - Private
Consumer Product Manufacturing
1980
Related Jobs

All Related Listed jobs

Service Advisor
Stratstone BMW Derby, England 25942 - 30742 GBP ANNUAL Today

As a Service Advisor, youll take care of our customers service bookings, whilst offering advice and keeping customers fully informed throughout the time their

Sales Associate
Harrods Knightsbridge, England Today

Excellent interpersonal and social skills. You will be have previous experience in a fast pace working environment, preferably customer facing.

Team Administrator
Greater Manchester Mental Health NHSFT United Kingdom 22816 - 24336 GBP ANNUAL Today

27 days annual leave plus bank holidays rising to 29 after 5 years and 33 days after 10 years Excellent pension Cycle to work scheme Salary sacrifice car scheme

Costcutter Store Manager St Agnes
Costcutter Saint Agnes, England 25000 - 30000 GBP ANNUAL Today

Coach and develop store team to deliver outstanding service, and facilitating as much interaction on the shop floor as possible.

Travel, Threat and Incident Analyst
Sky United Kingdom Today

Provide security risk assessments for selected key stakeholders within Group for relevant activities, persons-at-risk, sites and assets.