director account manager Sutton Coldfield, England
Job description
We have a fantastic opportunity for an Account Director to work in our dynamic Sales team at The Belfry, England’s leading Hotel and Resort, who recently won the miaList Best Sales and Marketing Team, testament to their excellent customer relationships and results-driven work ethic. This role will be a fundamental part of our sales team we are about to embark on a multimillion pound expansion plan which will reposition us within the large events market.
The Belfry has 320 bedrooms, 22 function rooms, 2 Rosette standard dining, five food and beverage outlets, fantastic leisure facilities including our 20 treatment rooms & pool and of course, what we are famous for…golf. We have a really exciting year ahead at The Belfry, starting with hosting The British Masters.
About the Role
As an Account Director, you will play a vital role in representing our renowned resort, ensuring unparalleled service and standards. You will manage a portfolio of existing accounts while identifying and securing new accounts in the association, incentive, leisure and large banqueting markets. This resort based role comes with a competitive salary, as well as car allowance and annual bonus scheme.
Key responsibilities include:
- Implementing strategic account plans to achieve targets and maximise productivity.
- Actively prospect for new business opportunities within the defined customer segment, aligned with The Belfry's needs.
- Secure current business levels, drive revenue growth, and foster additional events at The Belfry
- Supporting the conversion of sales leads through effective communication, conduct site visits, and provide exceptional customer service. Actively promote The Belfry through participation in industry exhibitions, client events, networking opportunities, and familiarisation visits.
- Representing The Belfry by engaging in relevant industry associations, contributing to their membership and activities.
- Cultivating valuable relationships with suppliers and external partners to position The Belfry as a key customer and partner within the industry.
- Identifying and seizing opportunities for profit, client value creation, and innovative solutions.
- Evaluate the effectiveness of account development efforts and make recommendations for future objectives and plans.
- Collaborate with the Sales Director to recommend future business and pricing structures.
- Work alongside the Special Events & Conference team in their enquiry conversions.
About you
At The Belfry, we are committed to your professional growth and success. The ideal candidate for this role will have a proven track record in event account management and be able to demonstrate success in developing and maintaining client relationships within the association, incentive, leisure, and large banqueting markets.
In addition, you will have:
- Familiarity with industry exhibitions, networking events, and client engagement.
- Excellent verbal and written communication skills, with the ability to engage and influence a wide range of stakeholders.
- The ability to conduct effective resort visits, understanding and addressing client requirements.
- Experience in utilising relevant software and systems such as Sales Force and Delphi and Opera.
- The ability to represent the company at industry associations and events.
- A passion for achieving targets and exceeding expectations.
- Strong analytical skills to evaluate performance, identify areas for improvement, and develop effective strategies.
- The ability to manage a portfolio of accounts, drive revenue growth, and maximise profitability.
- Knowledge of large conference venues within the UK with whom the Resort competes
- A clean driving licence
Belfry Benefits
Wellness
Discounted gym membership and access to team-led fitness sessions, such as our Belfry running club- Team social events throughout the year
- Belfry-wide wellness programme with external speakers, focusing on ‘mind, body & soul’
- The Burnt Chef Project partnership, offering unlimited, fully-funded counselling and mental health support
- Wagestream access to all employees – track earnings, saving accounts, and access to wages when you want
- Healthcare schemes: life assurance, 24-hour GP, health cash-plans
- Employee Assistance Programme
- The Belfry is committed to the Hotelier’s Charter, demonstrating our commitment to our people
Showing some appreciation
Long service awards- Additional paid holiday for long service
- Reward Vouchers
- Free meals on shift in our canteen
- Annual Belfry awards
- Team appreciation events
- Fantastic resort discounts across restaurants, bars, retail, and golf
- Bed & Breakfast from £35 per room
- Free staff parking
- Subsidised taxi service for those who don’t drive
- Live-in accommodation for up to 3 months
- Relocation bonuses
Learning & Development
Excellent training and career opportunities- Internal career pathways programmes
- Access to The Belfry Campus Learning
- Commitment to developing our team through apprenticeship programmes
Making a difference
Belfry ESG committee, dedicated to delivering an environmentally sustainable business- Supporting industry, local and national charities
- Pledges made on ‘Make Good Grow’, offering our team’s expertise and support to good causes
INDHOTEL
