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Digital Strategist

Division/Dept.
Commercial, Nectar360

Location
Holborn store support centre and home

Reporting to
Senior Digital Data Strategist

In a nutshell
Nectar360 is a loyalty, data, and marketing services business. Our 1st party data (Nectar) is the key to unlocking customer understanding across the various Sainsbury’s businesses and supplier base (FMCG and GM brands) – our clients. The commercial team in Nectar360 is responsible for how we combine, leverage, and commercialise data & media. Ensuring that Nectar360 remains relevant in a rapidly changing market where digital first thinking has become the norm, and the understanding of customer is a key differentiator.

The colleague will be working in one of the fastest growing and dynamic areas of the business, supporting us in driving significant profit growth from Nectar360’s data-driven digital media offering – onsite (Sainsbury’s & Argos e-Commerce) and offsite (our Digital Trading Platform (DTP)) monetisation. The colleague will need a unique blend of data literacy, digital channel (and ideally traditional shopper marketing) knowledge, relationship building expertise, commercial drive, and stakeholder management to be successful in this role. They will be a strategic thinker, with a passion for data driven marketing, e-commerce, digital advertising and understanding customer behaviour. This role requires the development of long-term digital relationships across senior client stakeholders in multiple businesses and across a wide array of industries, whilst also influencing internal Nectar360 teams and the Sainsbury’s business.

You will play a key role in delivering Nectar360’s digital aspirations and our ambitious growth plans – growing our profits by 60% over the next 5 years.

What you need to do -

Data Planning:

• Responsible for creating specialist insight-based proposals for partners/ clients based on real transactional data, also supporting select RTD projects that impact team goals overall
• Responsible for planning, cataloguing and refreshing audiences to power effective use of 1st party data for our clients, internal marketing teams and external partners (Nectar, Sainsbury’s, Argos, media partners and media agencies)
• Own and refresh sales collateral, providing training as necessary to engage sales teams
• Ensure data selections and processes that are being directly worked on adhere to Sainsbury’s and Nectar’s sensitivities
• Work with analytical resource to deliver evaluations, writing and confidently presenting results to create a story to demonstrate the effectiveness of 1st party data usage for digital campaigns

Strategy:

• Demonstrate a strategic mind-set by understanding the key business challenges of our partners and agencies and work with the Senior Digital Strategy Manager to develop solutions
• Champion RTD and digital channels to the wider business, publishers, and agencies, in particular audiences and measurement
• Work with the Senior Digital Strategy Manager to define and develop process improvements and automation

Revenue:

• Support the Senior Digital Data Strategist and client-facing teams to deliver digital budget.

What you need to know and show

As the Digital Strategist, you will be the planning expert for our digital media channels, interfacing with FMCG clients and partners to provide bespoke targeting recommendations. You will support commercial targets of the digital work streams by driving best practice recommendations for audience selections, guiding analytic resource to understand and drive results and working with the Senior Digital Strategy Manager to impact continuous channel and process innovation.

Must have

• Experience in a digital media or data planning role in a consultative environment, (additional Nectar360 training will be provided)
• Strong client liaison skills i.e. able to work collaboratively and in partnership to deliver a high quality data driven solutions
• Experience in working with customer data
• Extensive knowledge of how segmentation and profiling techniques are used for direct marketing and loyalty campaigns
• Good understanding of programmatic and social media platforms, (DSPs, DMPs, CDPs)
• Experienced at leading projects and confident in engaging wider business functions in addition to agency teams, FMCG clients and third-party suppliers
• Advanced user of PowerPoint, Excel
• Excellent written and verbal communication skills in order to respond to briefs effectively

Skills & Behaviours

• Dynamic personality, proactive, high energy, collaborative and a problem solver
• Proactive and takes ownership of responsibilities and managing upwards
• Highly organised and confident in planning and prioritising workload to contribute to the overall strategy
• Results driven, interested in digital advertising and measurement
• Confidence to engage and influence regardless of level, from graduate to senior management
• Build great working relationships with colleagues and commercial partners in order to achieve shared goals
• Uses initiative - identify opportunities to drive channel innovation and improve ways of working
• Work with the Sainsbury’s and Nectar customer in mind through implementing and championing good business, GDPR and legal practices that come with using customer data
• Comfortable with some ambiguity from external market changes and the constant evolution of the digital channel offering to clients

What decisions I can make including budget

• Own the delivery of data-led proposals to partners and clients, discerning which commercial opportunities should be prioritised
• Responsible for the delivery of data selections
• Support the SSM with delivery of channel budget.

Directly or indirectly manages

• No direct reports

Support we will provide

• Access to our Nectar360 training programme, Navigator & the Our Sainsburys Learning Hub.
• Opportunity for internal mentorship and coaching.
• Access to personal development tools e.g. Bitesize talks, online self-development tools.
• IAB training courses and seminars.
• Regular inspirational speakers hosted at our Holborn SSC.

Why Sainsbury’s?
Work-life balance is important to us, so we offer our colleagues as much flexibility as possible in line with the needs of their role. We trust them to decide how, where and when they work, combining remote and collaborative working with a flexible approach to hours, giving them plenty of time and space for life outside of work whilst delivering against our business goals.
As well as a great work-life balance, lots of on-the-job training and endless opportunities, click here for more detail on our benefits: https://sainsburys.jobs/working-for-us/benefits/

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