Digital Producer (Maternity Cover) London, England
Job description
Opportunity ID
253
IWM has recently created and committed to carrying out a new Digital Content Strategy (DCS) with ambitious targets around user experience, audience development and financial sustainability. This includes plans to build on IWM’s recent success on YouTube to deliver larger audience sizes and cover new topic areas targeting different audiences.
As Digital Producer, you will work closely with the Head of Digital Content, Social Media Manager and teams across IWM leading the creation, management, commissioning and delivery of content on IWM websites and social media channels. This role is focused on video content production for YouTube so significant experience and ability with Premiere Pro and self-shooting is required. You will also work closely with colleagues on the digital insight team to better understand our audiences and their intent and translate that insight into engaging content. You will also work with teams across the museum to understand their requirements and how best to meet them in-line with the content strategy
You will focus on the production of original content that furthers the reach and engagement of IWM’s digital channels, in-line with the DCS.
You will input into digital strategy and help to maintain, manage and deliver an editorial programme based on long-term plans and goals.
You will report regularly against KPIs established to support the overall digital strategy.
Your duties will include:
- Create content for IWM’s YouTube channels including, but not limited to, explainers dealing with the historical dimensions of contemporary conflicts, object-focused and interest-led deep dives into IWM’s collections and expert-fronted discussions of conflict related issues. These will be in-line with the digital strategy and relevant for IWM’s key target audiences.
- Work closely with key stakeholders within IWM, in the exhibitions, engagement and learning and curatorial teams, to create a content plan supporting and drawing on IWM’s public programme, ensuring that all IWM’s activity has a digital dimension built-in from the outset.
- Be a point of contact with experts and authors within IWM and foster a responsive and open editorial culture to encourage fast turnarounds on content with a news hook or contemporary focus.
- Generate and manage new relationships with contributors outside of IWM, with the aim of involving new voices in debates, commentary and discussion arising from IWM’s work.
- Ensure the continued delivery of a strand of strategically planned, audience- and search activity focused ‘evergreen’ content, developing IWM’s ongoing mission and historical publication remit.
Content Management
- Contribute to, and manage proactively, an editorial calendar administering the content production responsibilities of the team.
- Monitor and direct the work of the Assistant Digital Producer when required.
- Monitor content performance using web analytics and contribute insights to ongoing digital strategy and content development.
- Make sure that all digital content conforms to IWM’s brand, policies and best practice guidelines including accessibility, diversity and sensitivity.
Team Support
- Be an ambassador for Digital Engagement’s work throughout IWM, from senior management to teams in other areas of the museum and encourage close cooperation between departments.
- Coordinate work with other teams with a digital remit, including Communications, Press and Public Engagement, to promote sharing of resources and assets.
- Act as a point of contact between the Digital Engagement team and IWM at large, maintaining and advising on standards of quality required for website publication and maintenance.
- Work closely with other team members to ensure content is published in line with project deadlines and commitments.
For a full list of duties and the person specification (which your application will be marked against) please view the Job Description.
May 10th 2023, 9:00 AM
Interviews for this post are planned for 19th May.
The benefits listed below are discretionary and IWM reserves the right, with due notice, to vary or withdraw them at any time. All such benefits apply during the course of your employment only.
- Our generous full-time equivalent annual leave allowance is 25 days per annum plus public holidays rising to 30 days after 5 years.
- Access to our Company Group Pension Plan with competitive Employer Contributions.
- Access to select a range of benefits to suit your personal circumstances and lifestyle via our benefits platform, IWM4me. IWM4me offers IWM staff a wide range of health, protection, and lifestyle benefits, many at corporate rates not available on the high street.
- 20% discount in all IWM’s on-site shops.
- A 25% discount in IWM’s cafes.
- Free entry to all IWM Air shows at IWM Duxford.
- Free entry to a large number of other museums & galleries and their exhibitions which we have reciprocal arrangements with.
- Enhanced maternity and paternity benefits dependent on length of service.
- Access to our in-house training programmes and development
- Access to an interest free season ticket loan scheme after three months service.
- Access to a Cycle 2 Work Scheme
- Access to our Employee Assistance Programme, and Career Development Advice.
- IWM staff also have access to The Charity for Civil Servants services and support.
- IWM staff are entitled to membership of the Benenden Healthcare Society (subject to their terms & conditions.
- Eligibility to join the Civil Service Sports Club, securing additional discounts and benefits.
- Access to social events run by groups with IWM.
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. This role is subject to:
A basic check, which shows unspent convictions and conditional cautions.
IWM is committed to a policy of Equal Opportunities.
We miss out when people feel IWM isn't for them, and are committed to removing and reducing barriers to make IWM open to everyone.
Our Access and Inclusion strategy has been developed to promote openness, equal opportunities to access, inclusivity and encourage diversity in everything that we do, from employment practices, the services we provide to our visitors to the facilities we make available to public.
At IWM we seek to address the need for greater diversity within our workforce as well as the wider museum and heritage sector. In all our practices we embrace diversity and promote equality of opportunity and we welcome applications from suitable candidates of all backgrounds.
