
Digital/ Performance Marketing Executive Croydon, England
Job description
The digital marketing team is focused on driving new member acquisition we want someone with the skills, ambition, and energy to help grow The Gym Group. You’ll play a key part in deploying initiatives that reach, attract, and convert new members at all stages of the marketing funnel.
You’ll be working with our digital media agency (who build and execute the campaigns) to ideate, create, and analyse new tests. Working with our internal creative studio and marketing communications team you’ll have the freedom to suggest, brief and implement new creative, channel, ad copy and audiences to test.
This is a fantastic opportunity for the right person to learn and develop a broad range of marketing
This is a hybrid role with 2 days in the London East Croydon office and 3 days working from home. Occasionally, we’ll also work/visit the agency’s/media suppliers offices.
We'd love you to grow the with business and we'll support you in achieving your goals.
- Ideally, at least 2 years' experience in a digital marketing role either agency or inhouse, with hands on experience of the ad platforms. We want you to know what drives sales and be able to suggest changes.
- This is a cross channel role, with us running activity across all major digital marketing channels (Google, Meta, TikTok, Snapchat, YouTube, Display, etc). Although you may not have direct experience of all these channels, you’ll need the understanding of how these channels work and the desire to understand more on these channels.
- You have a passion for learning new things within digital marketing.
- You're driven and full of more energy than one of those banned pre-workout shakes
- Proactive with a strong desire to challenge and question the way we do things and are full of new ideas.
- You are organised and able to work to tight deadlines with strong project management skills with the ability to prioritize and handle multiple projects simultaneously.
- A team player.
- Excellent copywriting and verbal communication skills.
- Problem solver with a growth hacking mindset.
- Experience working within a Transactional business.
Technical skills:
- Any 2 of the following 3 ad platforms, with a willingness to learn the third: Google Ads, Meta Ads, DV360
- Google Analytics knowledge – Be able to navigate around the platform and pull insights
- Microsoft Excel
- Looker Studio – Be able to create dashboards within Looker Studio (Google Data Studio)
As Digital Marketing Executive you will:
Day to day work:
- Build and maintain reporting dashboards to provide insights across channels on sales achieved through various campaigns and commercial performance.
- Working with the Marcomms team ideate and brief in new creative and copy for the media agency to test.
- Experiment with new advertising channels to support our growth goals.
- Reviewing and auditing current ad platforms and suggesting changes to the media agency as necessary.
- Working with the wider teams on new projects and building a digital marketing strategy to support initiatives.
- Provide reports on our digital marketing campaigns so amends to our strategy can be implemented based on results.
- Briefing media agency with upcoming offers, campaigns and tests.
Stakeholders
- Keep stakeholders updated on plans and progress
- Collaborate with the wider CRM, Digital Trading, Marketing, Product, Ops, Data and Tech teams
If you have a disability or condition that makes it difficult for you to complete your application online please email your cv to [email protected] or alternatively call the TGG Recruitment team on 0203 319 4838 and someone will be more than happy to support you. We also want to put it out there that we actively encourage applications from a diverse demographic and we are passionate about your culture and value alignment. We want this to be a match that challenges your limits and works for you as much as for us. When we say We’re With You we really do mean it!
