Digital/ Performance Marketing Executive

Digital/ Performance Marketing Executive Croydon, England

The Gym Group
Full Time Croydon, England 25200 - 35000 GBP ANNUAL Today
Job description

locations
Croydon
time type
Full time
posted on
Posted 8 Days Ago
job requisition id
JR9324
Digital/Performance Marketing Executive (PPC, Paid Social and Display) - FTC 12mth
Reporting to: Digital Marketing Manager
Based: East Croydon / Hybrid
Here at The Gym Group we believe we are simply the best in our industry! Our amazing teams have skills, abilities and can-do attitudes that make this a great place to work!
We have strong, embedded values and an easy-going culture which ensures we put our people first. We pride ourselves on being fun, innovative, inclusive and engaging. We are now on the lookout for a Digital/Performance Marketing Executive (PPC, Paid Social and Display) - FTC 12mth to join our amazing Marketing Team.
So, what’s stopping you?
Apply today and know that We’re With You every step of the way.
What you need to know about us…
The Gym Group is not like your average gym! To our members we’re the lowest cost nationwide 24/7 Gym with over 230 gyms and counting! To our teams we are fun, welcoming, engaging and inclusive. We challenge our limits and push ourselves to impact positive change with our goals and initiatives. We take steps into new areas with a real and authentic purpose - It’s our mission to break down barriers to fitness for all.
We’re #1 in our industry when it comes to our values, our culture and our people – check out Glassdoor if you don’t believe us. We offer a fantastic place to work in a great working culture and were recognised as #25 in the Top 50 places to work in the UK in 2022! We may be one of the leading budget gym chains in the UK but there’s nothing budget about our investment into our people. We have retained GOLD in our investors in people award for the last 6 years and silver in wellbeing last year. We’re recognised as a disability confident and inclusive employer which is something we are truly proud of. We have a brilliant team and opportunities for development and growth with support for success. Having recently undertaken some huge projects from a digital point of view and our plans are to keep being innovative, creative and agile in all that we do. That’s what you’re looking for right?
We’re With You! So let us tell you more.
What you need to know about the role…
The Digital Marketing Executive sits within the Digital Trading Team (ecommerce and SEO, CRO, CRM, Analytics, Digital Marketing) and will be reporting into the Digital Marketing Manager.

The digital marketing team is focused on driving new member acquisition we want someone with the skills, ambition, and energy to help grow The Gym Group. You’ll play a key part in deploying initiatives that reach, attract, and convert new members at all stages of the marketing funnel.

You’ll be working with our digital media agency (who build and execute the campaigns) to ideate, create, and analyse new tests. Working with our internal creative studio and marketing communications team you’ll have the freedom to suggest, brief and implement new creative, channel, ad copy and audiences to test.

This is a fantastic opportunity for the right person to learn and develop a broad range of marketing
and digital marketing skills, especially gaining wider cross channel knowledge. With exposure to affiliate marketing, traditional media, and creative briefing.

This is a hybrid role with 2 days in the London East Croydon office and 3 days working from home. Occasionally, we’ll also work/visit the agency’s/media suppliers offices.

We'd love you to grow the with business and we'll support you in achieving your goals.
Let us tell you what we are looking for..
  • Ideally, at least 2 years' experience in a digital marketing role either agency or inhouse, with hands on experience of the ad platforms. We want you to know what drives sales and be able to suggest changes.
  • This is a cross channel role, with us running activity across all major digital marketing channels (Google, Meta, TikTok, Snapchat, YouTube, Display, etc). Although you may not have direct experience of all these channels, you’ll need the understanding of how these channels work and the desire to understand more on these channels.
  • You have a passion for learning new things within digital marketing.
  • You're driven and full of more energy than one of those banned pre-workout shakes
  • Proactive with a strong desire to challenge and question the way we do things and are full of new ideas.
  • You are organised and able to work to tight deadlines with strong project management skills with the ability to prioritize and handle multiple projects simultaneously.
  • A team player.
  • Excellent copywriting and verbal communication skills.
  • Problem solver with a growth hacking mindset.
  • Experience working within a Transactional business.

Technical skills:
  • Any 2 of the following 3 ad platforms, with a willingness to learn the third: Google Ads, Meta Ads, DV360
  • Google Analytics knowledge – Be able to navigate around the platform and pull insights
  • Microsoft Excel
  • Looker Studio – Be able to create dashboards within Looker Studio (Google Data Studio)

As Digital Marketing Executive you will:

Day to day work:
  • Build and maintain reporting dashboards to provide insights across channels on sales achieved through various campaigns and commercial performance.
  • Working with the Marcomms team ideate and brief in new creative and copy for the media agency to test.
  • Experiment with new advertising channels to support our growth goals.
  • Reviewing and auditing current ad platforms and suggesting changes to the media agency as necessary.
  • Working with the wider teams on new projects and building a digital marketing strategy to support initiatives.
  • Provide reports on our digital marketing campaigns so amends to our strategy can be implemented based on results.
  • Briefing media agency with upcoming offers, campaigns and tests.

Stakeholders
  • Keep stakeholders updated on plans and progress
  • Collaborate with the wider CRM, Digital Trading, Marketing, Product, Ops, Data and Tech teams
So, we’ve told you all about us and our amazing new opportunity; now it’s your turn to hit ‘Apply’ and tell us about YOU. We get that not everyone wants a 9 - 5 and here at The Gym Group we are pretty flexible. Talk to us about your requirements during the process and explore the many options including flex hours, a condensed working week or even part-time contracts.
If you have a disability or condition that makes it difficult for you to complete your application online please email your cv to [email protected] or alternatively call the TGG Recruitment team on 0203 319 4838 and someone will be more than happy to support you. We also want to put it out there that we actively encourage applications from a diverse demographic and we are passionate about your culture and value alignment. We want this to be a match that challenges your limits and works for you as much as for us. When we say We’re With You we really do mean it!

Digital/ Performance Marketing Executive
The Gym Group

www.thegymgroup.com
Croydon, United Kingdom
Richard Darwin
Unknown / Non-Applicable
1001 to 5000 Employees
Company - Public
Sports & Recreation
2008
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