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Key Accountabilities

Summary

Our online channels are experiencing incredible growth, which shows no signs of slowing. With an online presence in over 100 markets, are you ready to take our digital customer experiences to the next level as we turbocharge Omnichannel & Online?

You'll also be joining us at an exciting time, as we have ambitious plans to drive online growth and create outstanding omnichannel experiences for our customers, as part of the wider transformation of M&S. If you thrive in ambiguity, enjoy being part of a problem-solving team, and are excited by changes that improve experiences of colleagues and customers, join us!

Key Capabilities

About the Role

• Work closely with the Head of Digital Marketing Strategy to deliver our annual media strategy and push the boundaries to drive media excellence
• Be a champion for media planning within Online & Omnichannel ensuring the most effective use of paid and owned platforms to deliver key results
• Collaborate with the acquisition and marketing effectiveness lead to be a core member of the team that supports building our communications approach using a data, econometrics and insights.
• Manage detailed execution of media plans through operational excellence.
• Lead on delivering Integrated media campaigns across digital marketing channels
• Along with marketing team manage collaboration between ATL and performance media agencies.
• Support the business to deliver 100% platform first creative across digital channels by developing process, creating partnerships and delivering creative excellence
• Build clear digital measurement strategies that enable us to test and learn and optimise digital brand investment to increase brand consideration
• Support marketing on monitoring brand health through digital insights and creating dashboards to track
• Create an Omnichannel approach across digital marketing channels to drive growth of multichannel customers: online and instore sales
• Build a strategy to address omnichannel messaging across all communications to create a frictionless shopping experience for customers.
• Support in creation of JBPs with Core partners, Meta and Google and be responsible for day to day management of partnerships.
• Look at new technologies to enable us to push the boundaries within digital marketing and Inspire our customers

About You

• A proven track record in Digital Marketing strategy
• Experience of developing process to create significant change within the business
• Extensive experience of online retail either from an agency background or client side and understanding of the customer
• Significant senior stakeholder management
• Ability to use data and insight to constantly improve our return on investment
• Strong influencing skills and the ability to bring people on a journey
• Ability to strongly influence decisions that aren't your own
• Team player who is inspired by working with others and can easily adapt their style to others
• A strong leader who can drive a culture of change

What's in it for you...

Being a part of M&S is exactly that – becoming a part and playing your part. We’re an inclusive, dynamic, exciting, and always evolving business built on core values. We offer a flexible / hybrid approach - talk to us, if it’s meaningful to you, it’s important to us.

Here are some of the benefits we offer that make working for M&S just that little bit more special…

• 20% Colleague discount on most things from furniture, fashion and food.
• A first class welcome to M&S with a tailored induction.
• Attractive annual bonus, based on company performance and personal objectives.
• Competitive holiday allowance with the chance to buy more!
• Amazing perks and discounts via our M&S Choices website. Including GymSave – that offers up to 25% off Gym Memberships and the option to become an M&S Shareholder using our ShareSave & ShareBuy Schemes
• A wide range of training schemes to help with your learning and development. Having options to progress is something we’re proud of at M&S.
• Charity Volunteer Day – A paid day away from work to support your chosen charity.
• A very generous Defined Contribution Pension Scheme and Life Assurance
• Every colleague at M&S has access to a fantastic range of wellbeing support – this includes access to our 24/7 Virtual GP, PAM Assist to support you & your family as well as many other schemes

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