Digital Marketing Specialist - Europe Basingstoke, England
Adidas
Full Time
Basingstoke, England
57277 - 60000 GBP ANNUAL Today
Job description
Please note, this role can be based in either Basingstoke or London.
Purpose & Overall Relevance for the Organization:
Support all digital brand and partner commerce online digital content strategies including all touch points in accordance with the Local and Global Business Unit (BU) and Brand strategies. Ensure a high level of consumer and customer centric execution resulting in constant improvement of engagement, traffic, conversion, and retention. Ensure a true integrated marketing strategy and execution to maximize marketing activities.
Key Responsibilities:
- Support all digital marketing strategy, activity and execution in cooperation with Digital Marketing Manager. Ensure activities are included in the adidas golf EMEA marketing calendar.
- Implement Europe wide DPC (digital partner commerce) standards and police online adherence
- Support Digital Marketing manager across all digital activation touchpoints including media planning, CRM and on-site tactics.
- Optimize existing partner digital wholesale channels through an analytical and consumer centric lens
- Work as part of the European marketing team to align launch cadence and drive consumer desire via engaging digital storytelling
- Build close working relationship with digital sales/account managers, offering support and knowledge sharing across digital marketing network.
- Utilize all appropriate adidas tools including but not limited to DTB, Marvin, WebDam, Analytics to further support the implementation of standards across the digital landscape.
- Be the key touch point for all digital trends and what’s next as it relates to digital marketing.
- Help Identify the best partners internally and externally to create the necessary technical infrastructure to support all digital marketing programs (CRM, SNS, eCom, Retail etc.).
- Support Concept-to-Consumer on any additional digital marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines.
- Maintain existing brand partnerships whilst maximizing the return on investment in collaboration with wider marketing team
- Explore and open new partnership opportunities that will benefit the commercial success of adidas golf.
- Align with global digital teams on strategy and planning whilst being able to report European digital marketing activity.
- Effectively support the management of both the category budget and your personal T&E
Key Relationships:
- Digital Marketing Manager, Retail Marketing, PR & Activations, Global teams, Product Marketing
Knowledge, Skills and Abilities:
- Strong communication skills written, oral and presentation
- Background experience and knowledge in digital marketing.
- In depth understanding of local markets’ consumers, economic environment and commercial needs
- Analytics: ability to analyse data to improve strategic decision making and implementation
- Creative: ability to shape the implementation of marketing plans
- Proven project management experience
- Affinity to Golf is ideal but not neccessary
Requisite Education and Experience / Minimum Qualifications:
- Digital Marketing qualification or equivalent industry experience
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Digital Marketing Specialist - Europe
BRAND:
adidas
LOCATION:
Basingstoke
TEAM:
Marketing & Communications
STATE:
HAM
COUNTRY/REGION:
GB
CONTRACT TYPE:
Full time
NUMBER:
494710
DATE:
Feb 22, 2023
Adidas
www.adidas-group.com
Herzogenaurach, Germany
Bjorn Gulden
$10+ billion (USD)
10000+ Employees
Company - Public
Department, Clothing & Shoe Stores
1949
