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Job description

About Pasabi
We are on a mission to make the internet a safer place. Are you ready to help us put an end to online fraud? Pasabi’s fraud detection technology enables marketplaces, platforms and online communities to deliver more authentic and trusted digital experiences.

Combining AI, behavioural analytics and pattern detection, we continually monitor our customers' data to identify patterns of suspicious behaviour to classify multiple fraud threats. Our fraud intelligence platform highlights fraud rings and the most prolific offenders, providing evidence to enforce against bad actors, fake reviews, scams, counterfeit and fake accounts.

We're a friendly, fast-paced, team-oriented company looking for talented individuals who are enthusiastic about doing great work. We operate a flexible working model with frequent communication and have regular face to face meet ups to keep everyone up to date with what's going on. Our experienced teams work well together across the company, country and beyond!

Role Overview
We are seeking an ambitious Digital Marketing Specialist to join our marketing team. You will play a key role and be responsible for our website, marketing campaigns, marketing tech stack, helping grow our brand online, driving traffic growth and conversion to support our business goals.

You will work collaboratively with marketing & sales colleagues to develop creating integrated and compelling marketing campaigns, working where required with our external agency partners.

In this role you will:

• Manage and develop our digital presence by creating, implementing and managing digital marketing campaigns: website and other digital assets focussing on traffic growth and conversion optimization
• Optimise our website and social platforms for search engines
• Be responsible for the management and development of our Hubspot platform (CRM, Marketing & Sales tools)
• Provide monthly reports to demonstrate progress on our business goals, as well as present proposals for improvements in future digital marketing campaigns
• Carry out regular competitor analysis and stay up to date with industry trends
• Be creative and enjoy sharing new ideas
• Continually experiment and be motivated by learning from both your successes and your failures

What we are looking for:

• Previous successful and relevant digital marketing experience
• Hold a relevant degree level qualification or similar professional qualification (or equivalent experience)
• Experience in B2b software/SaaS
• A good grasp of SEO strategies to maximise organic traffic and growth
• Strong data analysis skills
• Good working knowledge of social platforms
• A track record of high achievement
• Possess excellent written and verbal communication skills
• Desire to work in a fast-paced, challenging and supportive environment
• Motivated to meet and exceed measurable performance goals
• A passion for marketing driven metrics
• Are naturally curious and passionate
• Have relevant Hubspot certifications (desirable)

Benefits:

• Enhanced holiday allowance of 30 days
• Private medical cover
• Death in service policy
• 3 paid volunteering days per year

If this sounds good to you, then you may be a great fit for the team at Pasabi. We are ready to invest in your future and help you succeed alongside the company.