Digital Marketing & Social Media Specialist

Digital Marketing & Social Media Specialist Edinburgh, Scotland

Lothian Broadband
Full Time Edinburgh, Scotland 25000 - 35000 GBP ANNUAL Today
Job description

Job Advert

The job at a glance

LBN are in an exciting stage of growth and are looking for a highly motivated, results-driven Digital Marketing & Social Media Specialist to join our team. Reporting directly to the Marketing Manager you will develop and execute multi-channel marketing campaigns, create marketing assets, manage daily social media activities and monitor campaign performance to attract customers through paid, organic search and social media advertisements.


What you'll do

  • Create, manage and optimise pay-per-click (PPC) campaigns to maximise return on investment and achieve business objectives
  • Plan, create and manage Facebook advertising campaigns to reach and engage our target audience
  • Implement on-page and off-page search engine optimization (SEO) strategies
  • Manage the company’s social media presence, create engaging content, and respond to comments
  • Maintain a comprehensive understanding of industry-specific keyword landscapes
  • Generate regular reports and insights to track campaign performance against key metrics
  • Ensure all marketing materials are aligned with our brand guidelines and convey clear messaging
  • Develop A/B testing strategies and analyse test results
  • Conduct competitor analysis


What you'll bring

  • At least 1-2 years experience in marketing roles and digital advertising
  • Proficiency with marketing tools and social platforms
  • Strong writing, communication, and analytical skills
  • Creative thinker able to turn ideas into action

Digital Marketing & Social Media Specialist
Lothian Broadband

www.lothianbroadband.com
Haddington, United Kingdom
Unknown / Non-Applicable
1 to 50 Employees
Company - Private
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