Job description
Job Advert
The job at a glance
LBN are in an exciting stage of growth and are looking for a highly motivated, results-driven Digital Marketing & Social Media Specialist to join our team. Reporting directly to the Marketing Manager you will develop and execute multi-channel marketing campaigns, create marketing assets, manage daily social media activities and monitor campaign performance to attract customers through paid, organic search and social media advertisements.
What you'll do
- Create, manage and optimise pay-per-click (PPC) campaigns to maximise return on investment and achieve business objectives
- Plan, create and manage Facebook advertising campaigns to reach and engage our target audience
- Implement on-page and off-page search engine optimization (SEO) strategies
- Manage the company’s social media presence, create engaging content, and respond to comments
- Maintain a comprehensive understanding of industry-specific keyword landscapes
- Generate regular reports and insights to track campaign performance against key metrics
- Ensure all marketing materials are aligned with our brand guidelines and convey clear messaging
- Develop A/B testing strategies and analyse test results
- Conduct competitor analysis
What you'll bring
- At least 1-2 years experience in marketing roles and digital advertising
- Proficiency with marketing tools and social platforms
- Strong writing, communication, and analytical skills
- Creative thinker able to turn ideas into action