Digital Marketing Officer (Creative) London, England
Job description
Opportunity ID
280
The Marketing and Audiences team work to ensure IWM’s brand story is interpreted by current and new audiences in a clear, relevant, and compelling way. Working with an audience focused and data-led approach, the marketing team are key to the delivery of IWM's Digital Content and Audience Growth Strategies. They understand who our customers are, what motivates them to interact with us and how to drive conversion and retention.
Marketing and Audiences have responsibility across all five branches of the museum (IWM London, IWM North, IWM Duxford, HMS Belfast and Churchill War Rooms). They are well connected and proactive, working collaboratively within the museum to ensure we tell a consistent story. They play a leading role in the engagement of all business-to-consumer (B2C) audiences and an advisory role to all other groups.
In this new role, you will work closely with the Digital Marketing Manager with the ambition to drive increased customer conversion through our online marketing channels (primarily paid social and email). Assisting with the hands-on implementation of effective and engaging social and email campaigns, your work will be integral to the delivery of our Digital Content and Audience Growth Strategies, with the objectives of growing and diversifying our audiences and deepening our relationship with existing customers by increasing repeat purchases and membership.
You will also be responsible for working with in-house and external suppliers to brief and create audience focused marketing content (video, imagery and written) for use in these campaigns, ensuring strong engagement that results in conversions with a high ROAS. Working with creative suppliers to ensure we can create compelling content that brings the visitor experience to life, you will showcase the breadth of IWM’s visitor offer (including programming across IWM’s five branches, temporary exhibitions, family programming, commercial events and Air Shows, IWM Institute, membership, Volunteering and seasonal programming).
Together with the Digital Marketing Manager, you’ll seek out the best stories and experiences across IWM. You’ll understand how to share these through engaging creative assets for use in social and email campaigns and take responsibility for organising and booking all relevant photo and video shoots for wider campaign activity. You’ll also assist with the co-ordination of IWM’s influencer campaigns and collaborations, researching relevant influencers to work with, co-ordinating events, invites and promotional asks, in collaboration with the Social Media Manager and Communications team.
As well as working as part of the Marketing and Audiences team, you will collaborate closely with Social Media Manager and Digital Content team who manage IWM’s organic social media and YouTube channels, our Digital Development team who manage the IWM website, and colleagues in our Communications & Stakeholder Relations team.
For a full list of duties and the person specification (which your application will be marked against) please view the Job Description.
June 28th 2023, 9:00 AM
Interviews for this post are planned for w/c 3rd July 2023
The benefits listed below are discretionary and IWM reserves the right, with due notice, to vary or withdraw them at any time. All such benefits apply during the course of your employment only.
- Our generous full-time equivalent annual leave allowance is 25 days per annum plus public holidays rising to 30 days after 5 years.
- Access to our Company Group Pension Plan with competitive Employer Contributions.
- Access to select a range of benefits to suit your personal circumstances and lifestyle via our benefits platform, IWM4me. IWM4me offers IWM staff a wide range of health, protection, and lifestyle benefits, many at corporate rates not available on the high street.
- Free sanitary products provided at all sites.
- 20% discount in all IWM’s on-site shops.
- A 25% discount in IWM’s cafes.
- Free entry to all IWM Air shows at IWM Duxford.
- Free entry to a large number of other museums & galleries and their exhibitions which we have reciprocal arrangements with.
- Enhanced maternity and paternity benefits dependent on length of service.
- Access to our in-house training programmes and development
- Access to an interest free season ticket loan scheme after three months service.
- Access to a Cycle 2 Work Scheme
- Access to our Employee Assistance Programme, and Career Development Advice.
- IWM staff also have access to The Charity for Civil Servants services and support.
- IWM staff are entitled to membership of the Benenden Healthcare Society (subject to their terms & conditions.
- Eligibility to join the Civil Service Sports Club, securing additional discounts and benefits.
- Access to social events run by groups with IWM.
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. This role is subject to:
A basic check, which shows unspent convictions and conditional cautions.
IWM is committed to a policy of Equal Opportunities.
We miss out when people feel IWM isn't for them, and are committed to removing and reducing barriers to make IWM open to everyone.
Our Access and Inclusion strategy has been developed to promote openness, equal opportunities to access, inclusivity and encourage diversity in everything that we do, from employment practices, the services we provide to our visitors to the facilities we make available to public.
At IWM we seek to address the need for greater diversity within our workforce as well as the wider museum and heritage sector. In all our practices we embrace diversity and promote equality of opportunity and we welcome applications from suitable candidates of all backgrounds.
