Digital Marketing Officer Dundee, Scotland
CJ Lang & Son Limited
Full Time
Dundee, Scotland
23055 - 30555 GBP ANNUAL Today
Job description
C J Lang & Son Ltd is the wholesaler for SPAR Scotland, the largest symbol group in Scotland. We are a family-owned Retail and Distribution business with our Head Office based in Dundee. We are proud to serve local communities through our Company Owned SPAR Stores throughout Scotland and have a distribution network covering countryside to coast, backed by outstanding operational organization.
ROLE PURPOSE
As Digital Marketing Officer you will be responsible for raising the company’s online presence by creating and managing content across a variety of digital platforms, including social media channels and websites. You will work with the wider team to support in the development and delivery of the marketing strategy and plan.
RESPONSIBILITIES
Implement the overall digital marketing strategy and plan- Social media accounts management and website management
- Manage and improve online content, considering SEO and Google Analytics
- Assist on multi-channel campaigns to develop the brief and value proposition
- Create and deliver integrated campaigns that support revenue objectives and enhance the reputation of the SPAR brand in Scotland
- Measure key performance indicators (KPIs) and provide accurate reports and analysis to demonstrate effective return on investment (ROI)
- Monitor the competition and provide suggestions for improvements
- Stay up to date with the latest technology
- Monitor social media trends
- Implement digital vouchering, QR codes and gamification into campaigns as required
- Support the introduction of a SPAR customer loyalty scheme
- Produce content for internal and external presentations as required
- Ensure compliance with all relevant legislation eg. GDPR
- Maintaining digital platforms/company databases
- Supporting marketing campaigns with digital activity
- Work cross functionally across the business
SKILLS & EXPERIENCE
MUST have at least 2 years experience working within a similar role- Strong copy writing and proof reading skills
- Team player with good knowledge of all digital marketing channels
- Building digital campaigns
- E-marketing campaigns
- Using Google Analytics and SEO
- Creating online adverts and website content
CJ Lang & Son Limited
www.cjlang.co.uk
Dundee, United Kingdom
Joan Martin Scott-Adie
$100 to $500 million (USD)
1001 to 5000 Employees
Unknown
Grocery Stores
1919
