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Digital Marketing Manager - Paid Social Media

In a nutshell

You’ll support the Senior Digital Marketing Manager with regards to development and delivery of the full funnel paid social media strategy across Banking & Insurance products. You’ll support trading plans through demand conversion/performance marketing, brand awareness/consideration and continued development (evolution) of our paid social media channels.

What you’ll be doing

Building and activating paid social media campaigns, at each stage of the funnel across Banking and Insurance products, following best practice.

Social media planning, in-line with annual plans and campaign briefs.

Leveraging data and insights to develop target audiences across campaigns.

Working with the wider Marketing team, inputting into external & internal briefs from a paid social media perspective.

Creating tagging events to enable accurate, reliable reporting and building custom audiences.

Continuously optimising campaigns to maximise performance.

Monitoring and reporting campaign KPIs to internal stakeholders.

Analysing KPIs to optimise all aspects of campaigns.

Managing paid social media budgets in-line with approved media plans.

Supporting and delivering actions in project plans and test & learn initiatives.

Completing relevant governance, to ensure the appropriate risk appetite is considered for campaign/project requirements by managing audit trails, sign offs and approvals.

Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations.

Building partnerships with key external stakeholders.

Keeping abreast of the latest developments and continued development of paid social media.

What you need to know and show

Extensive experience in paid social media channels including Meta, Pinterest, Twitter, Snapchat and TikTok.

Demonstrable experience in developing & activating best practice paid social media campaigns.

Experience of accurately forecasting paid social media performance for annual planning & media plans.

Strong knowledge of website & channel analytics.

Up-to-date with latest trends and best practices in paid social media.

Our benefits

In addition to the all- important competitive salary, pension & bonus offering, we totally get that life outside work is important to us all. So, we want to shout out some of our other great benefits…

• We offer flexible working to help you achieve a good work/life balance

• Opportunity to buy extra holidays is on the table

• Discounts on your weekly shop, buying a laptop or sofa? We’ve got it covered through your Sainsburys, Argos and Habitat store discount card

• Cycle to work scheme

A little about us & our culture

We’re proud of our heritage as the UK’s first supermarket bank. As digital technology drives the banking landscape we want to be at the cutting edge of this technology, offering award winning innovative digital banking products to our customers. Technology is where we see our growth therefore we need innovators to join us and drive the next phase of our evolution.

We’re a friendly bunch who collectively share a passion to make our customers’ financial lives easier. As part of the wider Sainsbury’s Group, being one of the UK’s most trusted brands, it brings our colleagues a wealth of opportunities to fulfil their potential. Here, you can be part of something bigger and help to create a new approach that puts the customer at the heart of everything we do.

Everyone is welcome at the Sainsbury’s Group, and we’re proud to be an equal opportunities employer that champions a diverse and inclusive culture that reflects the diversity of the communities we serve.

Work-life balance is important to us, so we offer our colleagues as much flexibility as possible in line with the needs of their role. We trust them to decide how, where and when they work, combining remote and collaborative working with a flexible approach to hours within their working days, giving plenty of time and space for life outside of work whilst delivering against our business goals.

If you’re interested in applying and are excited about working with us but are unsure if you have the right skills and experience – we’d still love to hear from you! We’d also be happy to discuss more flexible working options such as job shares and part time working.

As this role involves working within a regulated environment any offer will be subject to satisfactory background checks including criminal record check, credit check, fraud check and employment references.

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