Digital Marketing Manager Milton Keynes, England
Job description
Salary range circa £55,000 depending on skills and experience plus an excellent benefits package
Location – Milton Keynes (Hybrid)
Closing Date – 15th September 2023
The role
At VWFS UK we are on an exciting journey and we are looking for a Digital Marketing Manager to join our Digital and Direct team.
Our Digital business area is evolving and the Digital Marketing Manager is at the heart of it by developing and managing our company websites.
Reporting to the General Manager – Digital you will be responsible for the optimisation of content to improve online performance of our websites, whilst coordinating with various teams to ensure content remains up-to-date and secure.
You will ensure tracking tags are in place to enable web analytics data is available to drive clear performance metrics and make recommendations for onsite improvements.
To be successful, you will have proven experience of website content management systems and can analyse performance to help meet business objectives.
What you will be responsible for…
- Develops and executes a comprehensive Search Engine Optimisation strategy to improve organic search rankings and increases traffic to VWFS consumer facing websites.
- Supports the delivery and implementation of the Digital Strategy required across specific areas of the business, such as managing site migrations, adding additional website pages for new product launches, conducting website audits and updating, reviewing, and improving customer journeys.
- Maintains VWFS consumer facing websites within the digital Ecosystem and the day-to-day updates required in Adobe Experience Manager, Content Management System from the marketing function, product teams and wider business.
- Assists with creating training initiatives by utilising digital tactics, while identifying education gaps, and developing 101 training across the Digital & Direct commercial teams
- Supports the development, delivery and visibility of new products and services online through to optimising content once in market, using SEO strategies, analysing data, and staying current with search engine algorithms.
- Supports multiple areas of the business informing, advising and influencing the user experience to ensure that the new products and digital platforms developed have robust web analytics tagging and tracking, to understand user behaviours online.
- Collaborates effectively with wider marketing function to share insights and learnings from existing web analytics data
- Works with colleagues in Digital teams to ensure that centrally created solutions meet the needs of the UK market.
Who are we looking for?
- Previous digital marketing, website management, analytics and search engine optimisation experience
- Proven experience in Content Management systems - desirable Adobe Experience Manager
- Experience of optimising website content including landing pages, product descriptions, blog posts, and metadata, to improve search engine visibility and user experience.
- Excellent organisational skills with the ability to manage time effectively and multiple stakeholders
- Excellent stakeholder relationship skills all levels include broad level
- Strong interpersonal and relationship skills with the ability to influence key stakeholders
- Proven technical, analytical and problem solving skills.
- Enthusiasm, drive, commitment and confidence to achieve goals of team and self with minimal supervision.
- Communication skills – verbal and written; must be able to confidently present and communicate effectively at all levels
- Excellent team player, able to interact cross-functionally at different levels within the organisation
What’s in it for you?
An excellent remuneration, Company Car, discretionary bonus, pension, healthcare, 2 loan cars for friends and family and 27 days holiday in addition to statutory bank holidays plus much more!
We are passionate about employee development and offer ongoing support and training to help people achieve their career aspirations. Whether that is to become the next leader within our business or to develop your current tool kit of skills, we support many cross-functional opportunities. We want you to achieve at your best and enjoy a successful career with us!
About Volkswagen Financial Services
Our mission is straight forward, we want to be 'The Key to Mobility'. What does that mean? To make getting from A-to-B as easy and simple for as many people as possible. To truly meet the mobility needs of people in a changing world, our offering goes beyond traditional vehicle financing. We do this by providing a range of finance and aftersales products on Volkswagen Group vehicles, as well as developing innovative mobility products designed to solve real problems and support our customers.
Volkswagen Financial Services is committed to being an inclusive employer and we welcome applications from everyone. Diversity and Inclusion is not just a statement for us and we are nurturing an environment where everyone can be their 100% self. If there is anything we can do to support you being your 100% self during our recruitment process, please let us know and we will support you as best we can.
