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Digital Marketing Manager - Sheffield - ARDRU831510

In this role you will be required to attend our Southampton office for Team Meetings once a month.

Do you have Digital/E-Business experience? Are you passionate for Digital Marketing?

We have an exciting opportunity to join our warm and welcoming team as a Digital Marketing Manager.

Our Digital Marketing Manager will be responsible for managing and improving Towergate Health & Protection’s online presence and helping the company to improve its digital lead generation. The role involves the management and co-ordination of all digital activity.

You will be expected to use your knowledge and experience to drive performance online and to support the targets and objectives of the business. In return we will make sure you get all the training and development you need to progress with us, and you will be rewarded with all the great benefits of working for a market-leading, fast-growing company.

Key Role Accountabilities:

This is an overview and not an exhaustive list of responsibilities.

• Manage the group’s online presence with responsibility for our customer facing websites, internal support site (Assist) and Towergate Health & Protection’s client benefit portal (ViaNabo) and health and wellbeing platform (Kinetic+)
• Work closely with external third-party developers to deliver improvements and developments to our sites, with a focus on improving design, usability and conversion
• Owner of the Towergate Health & Protection website’s content management system, working to ensure that any updates required are made speedily and accurately
• Manage and implement all organic and paid search strategies, working with third parties where required
• Produce regular reports on the performance of the websites, as well as any SEO or PPC campaign activity
• Liaise with internal business security to ensure that all online developments are compliant with Group security standards

Responsibility for the Kinetic+ health and wellbeing platform, including but not limited to:

• Day to day relationship with Avantus
• Ongoing improvements, updates and testing
• All testing
• Ensure all new starters are given access to Assist, and any leavers have their accounts closed
• Manage the building and sending of all digital communications to customers and prospects
• Project manage any digital developments as required, including management of the tender process and taking the lead on all ongoing communication with third party developers
• Creation of video content that can be used in digital marketing campaigns and on our social media channels
• Support the company’s client webinars
• Build relationships with key stakeholders across the business, ensuring clear communication of objectives and deliverables in line with the company’s strategic direction
• Develop an understanding of the products we sell and attend relevant training to ensure market knowledge levels are kept up to date
• The marketing team is small, with fast moving workloads, so general support for the wider team may be required to help manage busy periods

What we are looking for in a Digital Marketing Manager:

• 5+ years of digital/e-business experience
• Passion for digital marketing with up-to-date knowledge of the digital landscape
• Knowledge of best practice: SEO, PPC, e-marketing, social media, web analytics, web security, web development and CMS
• Experience with Umbraco and Perch is preferential but not essential
• Experience in management of website launches and improvements
• Knowledge and understanding of the PEN testing process
• Web development in HTML, CSS would be beneficial but not essential
• Proficient in Google Analytics, Google Adwords, Microsoft Office, Camtasia and Adobe design suite
• People management experience, comfortable providing clear direction, feedback and support across different functions/job roles

Person Specification:

• Strong interpersonal skills
• Professional client focussed approach
• Successful management of internal and external relationships
• Experience within financial services and regulated environment beneficial but not essential

In return you will be welcomed and supported by our Ardonagh family and be joining an organisation that cares about you as a person and your wellbeing. Some of the other benefits are:

• Holiday entitlement of 26 days plus bank holidays
• Opportunity to progress your career across the entire Ardonagh family
• Pensions scheme for when you feel it’s time to retire
• 24-hour support for physical and mental wellbeing
• 1 days paid volunteering day to give back to our communities
• The Spotlight Awards, where we shine a light on the brightest talent across our group

We offer genuine potential for both personal and professional development, come and be part of our story and help us shape our future. So, what are you waiting for? Apply today and one of our team will be in touch.

If your application is successful, we will conduct relevant employment checks prior to you beginning employment with us. These will include verifying your recent employment, address, credit history and a standard criminal record check.

Why not check us out on LinkedIn to find out what life’s really like at Ardonagh.

The Company

Towergate Health & Protection is an award-winning independent intermediary specialising in health and wellbeing. Our extensive team of expert advisers looks after the health and wellbeing needs of more than 15,000 businesses and around 50,000 individual customers across the world.

We have an ambition to be the UK healthcare intermediary of choice, and that ambition can only be realised if we constantly challenge ourselves to make things better for our clients. We’re always happy to hear from people who are looking for opportunities to work with us and help our business grow. #TGHP

Job Types: Full-time, Permanent

Salary: £35,000.00-£38,000.00 per year

Benefits:

• Company events
• Company pension
• Employee discount
• Employee mentoring programme
• Financial planning services
• Health & wellbeing programme
• Life insurance
• Referral programme
• Store discount
• Work from home

Schedule:

• Day shift
• Monday to Friday

Supplemental pay types:

• Bonus scheme

Ability to commute/relocate:

• Sheffield, S1 2JY: reliably commute or plan to relocate before starting work (required)

Application question(s):

• To allow adding to our internal application system, please confirm your email address.
• Will you now or in the future require sponsorship for employment visa status?
• Please confirm you are happy to attend our Southampton office once a month for team meetings? (Requirement)

Experience:

• Digital marketing: 5 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in Sheffield, S1 2JY

Reference ID: ARDRU831510