Digital Marketing Manager London, England
Job description
The Other House creates a groundbreaking new sector in the hospitality space: A Residents’ Club.
Each Residents’ Club blurs the lines between hotels, serviced apartments, and private rentals. It provides residents a sense of home with beautifully designed club flats, access to hotel-style services and a members club for as long as they are in town - whether it be a day, week, month, or year. Think pied-a- terre meets private club. The brand will highlight the best in British design with a focus on sustainability and smart technologies at its core. The Other House will provide a unique environment for travelers seeking flexibility, style, and experiences to remember as we reimagine how people stay.
The first location with over 200 Club Flats opened after significant investment in South Kensington, in summer 2022, to great acclaim. The Other House Covent Garden is planned to open in 2024 and The Other House Belgravia in 2025. Whilst the initial focus will be on prime central London, the venture will roll out globally, catering for the aspirational business and leisure traveler for short and long term stays.
Role: Digital Marketing Manager
As a Digital Marketing Manager, you will support the development and analysis of a dynamic portfolio of digital products that we use here at The Other House, including supporting on our ground-breaking app.
We are looking for a highly innovative, problem solver, who will be responsible for identifying continuous improvement opportunities for our digital marketing collateral, to effectively market The Other house and our sub-brands, The Other Kitchen, The Owl & Monkey and The Other Space. Effective collaboration with external expert parties will be key to ensure that projects are well managed, and meet customer needs and expectations.
You will be agile and responsive to both internal and external factors with a knowledge of new and emerging technologies and trends, whilst able to interpret customer data / insight to inform recommendations.
What's in it for you as an OtherHouseMate?
- Working among a team of passionate and caring individuals
- Industry leading Benefits package which includes: Length of Service Rewards, Birthday Celebrations, exclusive Perkbox discounts, Cycle To Work Scheme, Nursery Funding Support Scheme
- The Other House Discounts for food and drink in our Bar and Restaurant when dining
- The Other House Friends and Family discounted rates when you book an overnight stay
- Christmas and Summer Team Parties and social events through the year
- Company Healthcare Scheme after year 1
- Increased Employer Pension contributions after year 2
- Discretionary Annual Bonus Program
Responsibilities of the role:
Website management & Analytics
Manage the design and functionality of the website with guidance and direction from the Head of Marketing / Commercial Director.
Ensure website content is adaptive across desktop and mobile.
Liaise with the Head of Marketing and Director of Revenue for deploying website enhancements and functionality upgrades.
Review and maintain rate and club flat-type descriptions (e.g. translations, images, etc.) in coordination with the Commercial Director.
Analyse the website user behaviour, site performance, source of referrals, etc.
Provide monthly reports on website KPIs to the management team, including brand web contribution as percentage of rooms revenue.
Ensure all forms and tracking codes are working by testing vigorously so no opportunities are lost.
App integration and monitoring
Work with our external agency and support our stakeholders in the development and functionality of The Other House App.
Ensure app content is up-to-date and the user experience is driving effective engagement.
Use data and analytics to develop updates and best practices that meet the needs of our app users and customers.
Search Engine Optimization (SEO)
Work with our external agency to review the ranking of the brand website on search engines, updating search terms accordingly and optimising Meta descriptions and tags
Ensure content pages for SEO/ PPC are updated and relevant to the campaign in line with brand standards
Display Remarketing & PPC
Work collaboratively with external agencies (Umi) to maximise PPC (Pay-Per-Click) and DRM (Display Remarketing) opportunities that utilise Meta/Search Engine/Social Media Marketing.
Identify Markets and Target audiences, ensuring adverts are on-brand
Drive key online strategies to support wider sales and marketing campaigns
Analyse budget investment vs ROI for PPC and DRM campaigns
Ecommerce
Work with relevant stakeholders and our external digital agency to spearhead the development of our E-Commerce site.
Reporting & Implementation
Analyse email productivity and profile segmentation, monitoring and optimizing email campaign efficiency.
Work with wider marketing teams to maintain and monitor multiple databases.
Monitoring digital communication stack to ensure optimisation and performance.
The Other House is proud to be an equal opportunity employer and is committed to diversity and inclusion in the workplace. We seek to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as any other groups that could bring diverse perspectives to our business.
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