Digital Marketing Manager Liverpool, England
Job description
Due to our continued business growth we have an exciting new role in our Commercial Team for an experienced Marketing Manager to join and drive us forward by raising our company profile within the digital space.
Reporting to the Buying Director the focus will be to create and implement a brand new integrated marketing strategy for Home Bargains to build brand equity and improve consistency. This will include consideration of; brand, product, service and driving omnichannel customer engagement.
This is truly an exciting ‘blank sheet’ role that can be shaped to the successful candidate's personality, ideas and vision. We are looking for someone who is a self-starter with established media outlet relationships and is confident in reaching out to influencers for collaborations. You will be a creative writer and digital storyteller and able to execute the strategy to drive revenue and deliver on KPI's.
Job Overview- Develop, manage and implement the strategy and creative content across social media platforms including working with influencers (Instagram, Facebook, Twitter, TikTok etc.)
- Develop and launch an annual marketing calendar across all channels and markets
- Enhance brand awareness digitally, driving traffic and establishing a sustained customer base
- Work with Buyers and Designers to support category management
- Manage press relationships in driving product placement and external business communications
- Experienced in enhancing brand awareness digitally, driving traffic and establishing a sustained customer base
- Able to define KPIs and measurement and deliver on these
- Experienced in developing digital strategies
- Able to develop creative content across social media platforms and be a confident digital storyteller
- Creative; working with Buyers and Designers to create look books and social media marketing campaigns
- Confident in managing press relationships, driving product placement and external business communication
TJ Morris Limited trading as Home Bargains is a privately owned family run discount retailer selling top brands at the lowest possible price on the UK high street.
Having started 45 years ago in Liverpool our customers continue to be at the heart of everything we do and throughout our 580 stores we have over 5 million customers each week.
With plans to increase our store portfolio to 1,000 stores throughout the UK we are a fast-paced retailer opening 50 stores a year (nearly one every weekend) - and we wouldn't have it any other way!
Package- Competitive salary - DOE
- 5.6 weeks paid holiday per year including bank and public holiday allowance rising to 6.6 weeks upon 5 years' service
- Contributable Company pension scheme
Employee benefits:
- MyHB employee benefits platform with access to:
- Retail and leisure discounts plus hundreds more
- Free Financial Advice
- Bank your savings into an ISA
- 24/7 confidential counselling and advice line
- Low cost voluntary insured health plans
- Onsite subsidised Health and Fitness Centre
- Onsite canteen
- 10% store discount
- Access to social and sporting events
