Digital Marketing Manager Remote
Job description
We’re on the lookout for a talented digital marketing manager, with a focus on website and E-commerce expertise. We are in the process of building a market leading E-commerce product and are on the hunt for someone who can take the project to the next level, developing the website and customer journeys into a high conversion digital shop front. Working with the social media, SEO, digital advertising and web team, to promote our brand and products, you will have a great deal of freedom to express yourself and given an opportunity to deliver on your ideas and creativity.
As a small start up company you will be required to take responsibility and to sometimes step outside of your comfort zone in order to get stuff done. This is initially a part time position that has the potential to become full time.
What you’ll do
· Own the development of the website overseeing the web team, using your skills to ensure the website meets the strategic goals of the business.
· Develop and implement digital marketing strategies, including social media, influencer marketing, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC).
· Reviewing website content and navigation effectiveness, working to identify and make improvements to drive engagement and enhance customer journeys.
· Work with our digital marketeers, creating digital campaigns, including PPC, paid social GDN etc.
· Present to key stakeholders your vision
· Ensure consistent tone of voice, brand look and feel of website, social and ad content
· Identify opportunities to create new content or to improve content and navigation that will drive increased engagement.
· Monitor key competitor and market activity, making recommendations for improvement where necessary.
· Working with colleagues in the business to ensure new content is accurately updated to the websites as planned and to relevant visual standards.
· Designing relevant KPI tracking and overseeing the delivery of MI reporting of website traffic across sites to improve marketing results
· Track, measure, improve and report the performance of digital marketing campaigns by preparing monthly reports on the performance of marketing campaigns and ad spend return on investment.
· Help build market automation journeys for retargeting and upselling purposes
· Creating, executing and monitoring marketing campaign budgets
· Finally, we want you to bring ideas. Ideas that you think will make us better.
What you’ll bring
We are looking for someone to bring ideas and passion, as well as having sound technical digital skills to come on this journey with us.
We are therefore looking for enthusiastic, business minded and hard-working individuals. You will be a confident self-starter, proactive in your approach, who thrives working on your own initiative.
· Experience of developing high quality websites, working alongside our external web and social media team.
· Great interpersonal and communication skills to build and maintain relationships
· Excellent organisational and planning skills
· A self starter with a get-stuff-done attitude
· Creativity
· Attention to detail
· Excellent written and oral communication skills
· Knowledge of the latest digital marketing trends and technologies
· Strong analytical thinking skills
· Experience with website building, content strategy and working with freelance creatives is beneficial.
Experience:
· Experience of working with E-commerce websites
· 4-5 years experience in a digital marketing role.
Job Type: Part-time
Part-time hours: 20 per week
Salary: £20,000.00 per year
Benefits:
- Work from home
Schedule:
- Monday to Friday
Education:
- Diploma of Higher Education (preferred)
Work Location: Remote
Application deadline: 21/08/2023
Expected start date: 11/09/2023
