DIGITAL MARKETING MANAGER

DIGITAL MARKETING MANAGER Cambridgeshire

Beauty Labs
Full Time Cambridgeshire 10.56 - 12.04 GBP Today
Job description

DIGITAL MARKETING MANAGER

Job Type: Permanent
Experience Level: Mid / Senior
Location: Cambridge, UK or Remote, UK

Technologies: Meta Business Suite (Facebook Ad Manager), Google Ads, Google Analytics, Tag Manager

Job Description

BeautyLabs (www.beautylabs.com) are looking for a talented & enthusiastic Digital Marketing Manager. Partnering with our team in an agile environment you’ll run effective Facebook & Google Ads, supported by Search (SEO & SEM) to build the brand and help new customers discover how we’re revolutionizing ecommerce in beauty and wellness.

The perfect candidate will enjoy working in a fast-moving environment. They will be highly experienced creating and optimizing Facebook & Google Ads, have a track record with SEO and SEM, and be results oriented caring deeply about campaign efficacy with an almost obsessive attention to detail, insights and optimisation.

This role would also suit an agency applicant looking for a permanent position.

The Role

  • Execute & scale effective lead generation campaigns across Paid Ads (PPC), supported by Search (SEO & SEM).
  • Create, manage and optimize Paid Ad campaigns on key digital advert platforms: Facebook & Google Ads.
  • Collaborate on effective advert design, content and targeting.
  • Define landing page variants that support ads with strong affinity to boost campaign results.
  • Seek opportunities to experiment with new variations, using A/B testing optimisation strategies to iteratively find the most effective ads and landing pages to maximize conversions.
  • Use existing and bespoke event tracking of key customer milestones for nuanced analysis and campaign optimization.
  • Balance campaign budgets to test new ads & cohorts whilst maximizing ROI for cost-efficient scale on proven combinations.
  • Share results, insights and recommendations with the team and collaborate for continual improvement.

Requirements

  • You have a strong understanding of paid marketing platforms: Facebook/Meta, YouTube, Google Adwords.
  • You have hands-on experience setting up ads, tags, tracking, monitoring, and optimizing them.
  • You have a passion for effective marketing – delivering the right message to the right person at the best cost
  • You have hands-on experience with SEO & SEM.
  • You are empathic and think about how others may perceive and act based on what they see.
  • You are organized and have good Project Management skills.
  • You are analytical and consider the small details that matter.
  • You communicate and express ideas clearly and succinctly with both technical and non-technical roles.
  • You are pragmatic and have the confidence to make actionable suggestions and recommendations.
  • You are proactive and can work both independently and as part of a collaborative team.

Optional, but even better if you have…

  • Experience with running paid marketing on TikTok.
  • A portfolio of example projects or campaigns you can show or talk about.
  • Experience of any front-end web languages (such as HTML5, CSS3, JavaScript).

This role supports remote working, but also offers an office in Cambridge for those that prefer to be hybrid or fully office based with other members of the team.

Apply

  • Please include a resume and cover letter. Tell us why we should pay particular attention to you!
  • The team supports remote working from european timezones. With periodic travel to our Cambridge office, the ideal candidate would be based in the UK
  • We value all applicants, especially those from diverse backgrounds
  • Agencies – we are not looking for further agency support on this role

To apply, get in touch by emailing [email protected]

DIGITAL MARKETING MANAGER
Beauty Labs

www.thebeautylabs.com
Arlington, United States
Unknown / Non-Applicable
1 to 50 Employees
Self-employed
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