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Job Role: Digital Marketing Executive

Location: Hybrid/Leicester UK

Salary: £26,000 - £34,000

Fixed Term for 12 months

Why do we want you?

You are an experienced Digital Marketer with experience in digital marketing campaigns including social media

We are Wilmington plc

Wilmington plc is a portfolio made up of a specialist brands providing custom solutions to customers across the globe from over 10 different offices. We provide a wide range of products including specialist information and data, and high quality training and education, to help professionals manage Governance, Risk & Compliance (GRC) and Regulatory Compliance challenges. Find out more about our core purpose and how we help our customers do the right business in the right way.

Our two divisions, Information & Data and Training & Education, are underpinned by the work of experts in their field, including data and technology specialists and highly skilled practitioners who deliver our training and education solutions.

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  In this exciting job role, you will be supporting and working closely with the entire marketing team to oversee marketing campaigns across the lifespan of the Mercia product range
• Your experience and passion will help us to market our products across a variety of digital channels. You're looking for a challenge within an innovative, collaborative company that has a reputation for enabling its teams, growing their already established marketing skills, and helping them to realise their full potential
• You are a confident data-driven marketeer, organised and an excellent communicator with a track record of success

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  Oversee, develop, plan and implement digital marketing campaigns across multiple channels (social, paid advertising, email)
• Creating and contributing to the project plans and strategy
• Working with colleagues and utilising tools like Google Suite, Social Media platforms, Marketo (email) and Salesforce to optimise campaigns to deliver the highest possible ROI
• Communicating with a variety of different stakeholders across the business on channel activity and reporting back on both campaign performances
• Using insights to help us to build personalised communications with clients
• Work closely with both the marketing and sales team to ensure that marketing activity is lead-generation activity
• Oversee the management of Mercia Group’s social media accounts
• Introduce paid social media activity to achieve goals and objectives, around follower growth, engagement, and lead generation
• Working with internal stakeholders and subject matter experts to grow both the Mercia Social Media channels but also those of our experts
• Support the Sales and Marketing Team with Social Media activity that assists with lead-generation activity
• Plenty of other ADHOC activities as they arise (as with all marketing roles, this is hugely varied)

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  Is passionate about marketing
• Loves to learn – both knowledge and skills
• Is a creative question-asker and a solution-finder
• Can work in a fast-paced, fun, and progressive environment
• Enjoys a challenge – we work hard, and it can be a steep learning curve
• Has a creative and customer-focused approach
• Has an excellent eye for detail
• Has the ability to work independently and as part of a team

• Experience of working within a marketing position, such as a digital marketing executive or channel management role
• A strong understanding of all digital marketing channels such as email, SEO, PPC, but specifically social media ideally in a B2B setting
• Creative writing skills
• Exceptional communication skills (both verbal and written skills)

• A professional marketing qualification (CIM/IDM) would be advantageous but is not essential
• Experience in a marketing role in accountancy or a similar industry would be ideal
• Previous experience with CRM systems ideally Salesforce and/or Marketing Automation Platforms such as Marketo would be advantageous
• Previous experience with paid social media activity would be an advantage

The Legal Bit!

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

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  Please note that this role may remain advertised until an offer of employment has been made.

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