Digital Marketing Executive

Digital Marketing Executive United Kingdom

St Andrews Links Trust
Full Time United Kingdom 27000 GBP ANNUAL Today
Job description

Main Purpose of Role

The Digital Marketing Executive will work as part of the Communications & Marketing team to plan, develop and implement digital marketing activity across multiple channels. The role will involve day-to-day planning, delivery and monitoring of the Trust’s social media presence and the development and implementation of digital campaigns that promote all aspects of the Trust’s business, including golf, retail e-commerce, hospitality and other areas as required.

Key Duties and Responsibilities

  • Develop and implement digital marketing campaign activity across a range of channels including social media, email and website
  • Communicate with target audiences and manage customer relationships via the use of CMS, Social Media and CRM
  • Drive digital media activity to support the growth of the Trust’s retail e-commerce platform
  • Develop and maintain a social media planner to deliver regular, engaging content to support the digital marketing strategy and wider organisational objectives
  • Work with the Content Creator to ensure content outputs are in line with digital marketing requirements
  • Monitor social media engagement and output
  • Develop a suite of digital marketing campaign assets as required, working with in-house and external design teams
  • Utilise and develop the Trust’s digital assets to enhance customer experience and engagement in line with organisational objectives
  • Contribute to, and develop, digital communications and marketing strategies and plans
  • Monitor and evaluate the effectiveness of digital marketing campaigns and activity
  • Support the Communications & Marketing Manager and other colleagues as necessary

Digital Marketing Executive
St Andrews Links Trust

www.standrews.com
Saint Andrews, United Kingdom
Unknown / Non-Applicable
501 to 1000 Employees
Company - Public
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