Job description
DIGITAL MARKETING EXECUTIVE
COMPANY AND ROLE OVERVIEW
We are one the leading CV writing and career support services in the UK, assisting the careers of individuals from all over the globe. We are seeking a Digital Marking Executive with strong digital marketing experience to accelerate growth.
This is a great opportunity for you to be recognised and rewarded for your performance and progress within a business which is committed to innovation, service excellence, and team work. We pride ourselves on our high integrity culture and encouraging the evolution of current systems, processes and highly effective digital marketing campaigns.
WHAT YOU CAN EXPECT
- Competitive salary with an annual performance bonus
- An opportunity to contribute strategically to a growing business which is diversifying in the career support industry
- The opportunity to exercise creative acumen, report to the Founder & Director, and make a positive impact on the careers of our customers
KEY RESPONSIBILITIES
With a laser-like focus on demand generation and reputation management, the role will have core KPIs for multiple digital marketing channels. Working closely with the Directors and Head of Sales & Service, the Digital Marketing Executive will play a key role in:
- Building and executing marketing strategy in collaboration with the Directors and Head of Sales & Service
- Curating and posting content across various digital marketing channels, including social media and trending platforms
- Analysing marketing data and prospecting feedback (campaign results, conversion rates, traffic, channels etc.) to help improve lead quality and growth
- Building and optimising marketing funnels, including lead scoring, lead management and nurture campaigns to deliver pipeline
- Working closely with and managing external agencies and affiliates to ensure the success of company marketing strategy
- Testing and optimising marketing tactics for customer acquisition through all digital marketing activities
- Being the ‘go-to’ technical expert on content and email management for the team and customers
- Continually analyse and track campaign/ channel success. Implement metrics to demonstrate ROI against investments
- Generating qualified leads through the creative use of content as well as paid and unpaid digital engagement
KEY SKILLS AND COMPETENCIES
- Cutting edge knowledge of digital marketing tools and principles with dedication to ROI and branding
- 5+ years’ experience in digital marketing with a focus on demand generation and designing multi-channel marketing campaigns
- A proven track record of delivering leads through inbound, outbound, and nurture efforts in a commercially focused marketing role
- Experience managing multiple projects and working with multiple stakeholders simultaneously in a fast-paced environment.
- Strong data analytical skills
- Strong working knowledge of Google Analytics, Google AdWords, and Mailchimp as well as the latest software and technology solutions for marketing automation
- Self-starter with an enthusiastic, can-do attitude
- High command of English language both written and verbal
We are passionate about team work, creativity, and manifesting better realities for our customers and communities we work in. We have a strong culture of competence, non-negotiable integrity, commitment to delivering results, and uncompromising care.
If these are values you relate to, send in an application and we would love to connect.
Job Type: Full time (Monday to Friday, 38 hours)
Workplace Type: Remote; must be able to attend in-person quarterly meetings, training, and industry events (UK and abroad)
Education: Relevant degree in Marketing / Communication or equivalent
Experience: Digital marketing: 5+ years
Job Type: Full-time
Salary: £32,000.00-£35,000.00 per year
Benefits:
- Company events
- Company pension
- Work from home
Schedule:
- Monday to Friday
Supplemental pay types:
- Yearly bonus
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 5 years (required)
Work Location: Remote