Digital Marketing Executive Bracknell, England
Job description
As a Digital Marketing Executive you will assist in the optimisation and execution of the channel strategies to maximise return on investment for Waitrose.
Through your Profession you will have the opportunity to develop and stretch personally and professionally to achieve your potential.
The Partnership supports agile and flexible working practices, such as when, where and how we work. We have several different ways to work flexibly, including part-time, flexible or compressed hours, and job sharing. Head office areas also support a blended working approach.
We celebrate diversity and inclusion in the John lewis Partnership and we are committed to becoming the UK’s most inclusive business, reflecting and connecting with the diverse communities that we serve.
Key Responsibilities:
Implement day to day optimisations to marketing campaigns and assist in the development of activity through developing an understanding of the customer journey, A/B testing and continuous optimisation. Support the team to drive marketing efficiency, delivering against daily and weekly KPIs whilst aligning across the overall marketing ambition.
Assists with budgeting optimisation. Actively seeks to increase commercial awareness and is able to use this to provide context and advice on business proposals. Seeks new ways to test and develop new initiatives that will realise improved performance now or in the future.
Continually looks to deliver, improve and understand best in class campaign execution. Test and learn to capture early competitive advantage and ensure robust hypotheses deliver insightful results. Supporting in the delivery of insight and execution pre and post campaigns / activity.
Takes direction and applies learning in attribution techniques, ROI modelling, setting, evolving and monitoring bid rules to ensure campaigns that you are supporting are optimised in the short, mid and long term .
Closely monitors accuracy of internal and external tracking within reports to provide confidence that decisions are data driven, landing pages are optimised and keyword coverage is informed through accurate reporting and informed beyond last click.
Act in accordance with the Partnership’s purpose and democratic principles, constructively participating in co-ownership, and demonstrating to customers and each other that it is a better way of doing business. Share your knowledge, experiences, ideas and opinion to improve the Partnership, speaking honestly and frequently.
Essential Skills:
Stakeholder management.
Analytical thinking; Advanced excel, specifically pivot tables and Formulas including VLOOKUP/SUM/IF.
Experience of driving processes driven meeting deadlines and solution-driven.
Sound knowledge of the latest developments within digital marketing and customer.
Comfortable in exploring opportunities to develop these into new projects.
Experience of understanding customers, tone of voice and ability to drive performance whilst protecting brand values.
Experience of reviewing numbers and turning insights into actionable plans.
Benefits of the Partnership and the role:
You will enjoy 25% discount at John Lewis and 20% in Waitrose.
The Partnership has a competitive pension scheme where your contributions will be matched by the Partnership (up to 8% of pay).
Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy.
Find out more about the extensive range of exciting benefits that you could enjoy when you join us on our website under About the Partnership; Benefits.
Next Steps:
The application form consists of a CV upload followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. (If internal, check your Workday notifications and see further guidance on the PDW under "Internal application process").
Once you've submitted an application the next steps of the process, if successful, are likely to include a 1 stage virtual interview.
You'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.
Thanks for your patience in the meantime and for showing an interest in joining JLP.
For internal use only:
You can view a copy of the full job outline HERE
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