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Digital Marketing Executive London, England
Job description
WHAT WE’RE LOOKING FOR
RESPONSIBILITIES
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
REQUIREMENTS & SKILLS
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
- 29 days annual leave, excluding bank holidays (increasing by a day for every year of service up to 5 years)
- Profit-based bonus scheme increasing with length of service (sliding scale percentage based on seniority)
- Performance-based bonus of up to 25% of your annual salary
- Private health and travel insurance provided by Vitality (with no excess payable by the employee)
- Wellbeing programme including partially-subsidised Apple Watch Series 8 (through Vitality) and fully-subsidised gym membership to ThirdSpace (access to all 6 clubs in London except Mayfair)
- Weekly Deliveroo credit to spend on lunch in the office
- Cosmetic products through our exclusive Rituals partnership
DIVERSITY & INCLUSION
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