Digital Marketing Executive Birmingham, England
Job description
ROLE: Digital Marketing Executive
SALARY: £27,000 - £32,000 depending on experience
LOCATION: Hybrid Working - Office Based in Edgbaston, Birmingham
CONTRACT: Permanent, Full Time
DEADLINE FOR APPLICATIONS: 19.05.23
THE BUSINESS
CrowdProperty is the UK's leading specialist property development lending platform. We match institutional and retail investors with SME property developers, enabling the funding of property projects and playing an essential role in tackling the UK housing deficit.
Actual property development and investment experience lies at the heart of the business. As property people providing property finance, we intimately understand market pains and so built the business around the needs of property developers.
Straddling Financial Tech and Property Tech, we’re a fast-growing and dynamic company with an aspirational marketing department. New ideas are welcome, and a supportive and encouraging environment in which team members can learn and grow with the company awaits.
THE ROLE
Reporting to the Head of Brand & Communications, the Digital Marketing Executive role is designed to keep CrowdProperty focused on the activity that really makes a difference – creating and distributing content that delivers results through digital channels.
The Executive will be primarily responsible for the day-to-day management of social media and email communications, creating and delivering content, and managing campaigns that reach our target audience in a timely and effective manner to meet both the long- and short-term commercial objectives of the business.
The role requires a focus on delivery of social media plans to high quality standards, the ability to liaise and guide others in the business on best practice, the creation of copy which is relevant and engaging for the target audience, and engaging positively in relevant online communities.
The Executive will also be responsible for delivering a busy schedule of email communications to segments of our various audiences, managing third party solus campaigns, and supporting a programme of automated emails.
KEY RESPONSIBILITIES
· Manage company social media channels, including Facebook / LinkedIn / Twitter / Instagram / YouTube and other relevant platforms across CrowdProperty
· Manage CEO & Property Director social media presence across relevant channels
· Manage community engagement on social media channels, including responding to / directing enquiries promptly
· Work with the wider Marketing team to plan, create and deliver engaging content for organic and paid campaigns and emails
· Ability to plan and deploy email campaigns, including creation, testing and delivery
· Develop strong customer engagement and retention strategies to increase customer life time value
· Make data-driven decisions to develop automation and deliver dynamically populated, highly personalised content at key points in the customer journey
· Track, analyse and report on activity performance
· Assisting the Performance Marketing Manager with copy and creative requirements
· Assisting with other ad hoc marketing duties
SKILLS REQUIRED AND BACKGROUND
· ESSENTIAL: Degree in Marketing, English Language and/or Literature, or related subject
· ESSENTIAL: At least 2 years' experience in a similar role
· Excellent knowledge across all social media platforms
· Background of delivering value-adding content strategies for businesses
· Experience of social media scheduling tools – Buffer, Hootsuite, etc
· Ability to plan and deploy email campaigns, including creation, testing and delivery
· Knowledge of email marketing software – Hubspot and InfusionSoft
· Excellent written skills, including ability to assume in-house style and tone of voice
· Experience in a CRM role with knowledge of marketing automation desirable
· Knowledge of CRM best practice, data driven campaigns and translating data insights into actionable outcomes
· Strong creative and technical skills, comfortable working with data
· Excellent communication skills across all levels of a business
· Team player, friendly, approachable with a flexible attitude
· Ability to work under pressure and manage conflicting deadlines
BENEFITS
We know there’s more to life than work. That’s why when you join CrowdProperty, we provide the following benefits:
· Pension matching up to 5%
· Share Options Scheme
· Death in Service cover 3 x salary
· 25 days holiday plus 8 bank holidays initially, rising with length of service
· Opportunity to buy or sell holiday
· Electric Car Scheme
· Bike to work scheme
· Benefits via Perkbox - such as discounts off shopping, cinema tickets, holidays, free coffees etc
· Family Friendly Policies
· Hybrid work pattern, with Start and Finish times flexible to suit
· On-site parking
· Casual Dress Code
· Regular Scheduled Social Events throughout the year
· Learning and Development Program
EQUAL OPPORTUNITIES:
We are an equal opportunities employer. We are committed to equality of opportunity and to providing a service and following practices which are free from unfair and unlawful discrimination. We aim to ensure that no person receives less favourable treatment on the grounds of age, disability, gender reassignment, marriage and civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation, or is disadvantaged by conditions or requirements which cannot be shown to be relevant to performance.
Job Types: Full-time, Permanent
Salary: £27,000.00-£32,000.00 per year
Benefits:
- Casual dress
- Company events
- Cycle to work scheme
- Discounted or free food
- On-site parking
- Work from home
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Birmingham, B16 8PE: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (required)
Experience:
- Digital Marketing: 2 years (required)
Work Location: Hybrid remote in Birmingham, B16 8PE
Application deadline: 19/05/2023
