Digital Marketing Content Creator London, England
Ted Baker
Full Time
London, England
26400 - 31400 GBP ANNUAL Today
Job description
DIGITAL MARKETING CONTENT CREATOR
WHO WE ARE
QUINTESSENTIALLY BRITISH; DISTINCTLY GLOBAL.
At Ted Baker, we know what it means to be a truly forward-thinking designer brand. From the iconic props in our shops, to the delightful details and thoughtful touches which set us apart from the crowd. These are the qualities we see brought to life in our People.
We look for thoughtful, motivated team members - who know that ambition and authenticity go hand in hand. Driven by their curiosity and boundless creativity, our People are subject matter experts who fortify their team and strive to achieve new levels of success for the Ted Baker label.
THE ROLE
As a Digital Marketing Content Creator at Ted Baker, you’ll have a flair for creativity and a knack for commercial effectiveness. Reporting to the Digital Marketing Creative Lead, this role will be pivotal in transforming brand assets into high-performing, digital-first paid media ads across platforms like Meta, TikTok, Google/YT, Display, and Affiliates.
MAIN RESPONSIBILITIES
- Content Creation: Produce best-in-class content to support the paid media function, ensuring digital-first assets for optimal performance.
- Asset Transformation: Acquire raw assets from the brand team and repurpose them into compelling paid media ads across multiple platforms.
- In-House Studio Collaboration: Work closely with our in-house studio team to generate content specifically designed for our paid media channels.
- Commercial Awareness: Balance a creative eye with a deep understanding of what works commercially in the realm of paid media.
- Enhanced Content Creation: Elevate the standard of paid media ads by transforming single-use brand assets into multiple, highly effective ads tailored for each campaign.
- Best Practices: Stay updated on and implement best practices specific to paid media advertising.
- Strategic Vendor Engagement: Partner strategically with key vendors like TikTok, Meta, and Google to tap into the latest product betas and whitelisting opportunities for innovative ad creation.
- Brand Liaison: Act as the bridge between the brand team and digital marketing, ensuring timely and effective asset transformation.
- Performance Monitoring: Track and analyse the effectiveness of created content, iterating based on performance data
TOOLS OF THE TRADE
- Creative Eye: Strong aesthetic sense tailored to digital platforms.
- Video Content Pro: Natural aptitude for creating engaging TikTok and Reels videos using iPhone, proficient with video editing programs and apps.
- Commercially Savvy: Understands what resonates with audiences in paid media.
- Collaborative: Works well with internal teams, especially the in-house studio.
- Proactive: Takes initiative in transforming and improving raw assets.
- Quality-Oriented: Committed to elevating the standard of digital ads.
- Adaptable: Open to feedback and quick to iterate based on performance.
- Tech-Savvy: Comfortable with digital tools and platforms.
- Team Player: Positive contributor to team dynamics and shared goals
OUR VALUES
AUTHENTIC
We have the freedom to be our ‘best self’, being true to ourselves and others
KIND
We try to do the right thing: for each other, our communities, our planet and for Ted
CURIOUS
We are hungry to explore, innovate and think differently
COURAGEOUS
We have the confidence to be brave, have fun and discover the unexpected
INCLUSIVE
We embrace and respect individuality and celebrate difference & diversity
Ted Baker is committed to equal opportunities and embraces diversity, understanding the needs and benefits of a balanced, inclusive workforce. We do not tolerate any harassment or discrimination towards any of our candidates or employees. We are proud to be an equal opportunities employer.
Ted Baker
www.tedbaker.com
London, United Kingdom
Rachel Osborne
$500 million to $1 billion (USD)
1001 to 5000 Employees
Company - Public
Department, Clothing & Shoe Stores
1987
